Sponsorship Opportunities

For nearly a decade, the Wisconsin State Fair, presented by UScellular, has welcomed over 1,000,000 guests during the 11-day event.

Each year, visitors of all ethnicities and ages enjoy the exciting tradition. Memories and stories that have been established over decades are passed on through generations, relived and celebrated at the State Fair – an annual tradition for many Wisconsin families. Our mission of family affordability is present throughout the grounds, offering abundant attractions and activities for families to enjoy.

Join over 100 years of tradition by becoming a sponsor of the 2025 Wisconsin State Fair, July 31 – August 10!

Experience Results at the Wisconsin State Fair

No matter what your corporate goals are, a package can be tailored to suit any sponsor’s needs!

Whether your goal is to increase corporate visibility, enhance brand awareness, or launch a new product, Wisconsin State Fair is the ideal platform to reach more than one million Fairgoers in 11 days.

We invite you to join the ever-growing partners who have enjoyed great success with the Wisconsin State Fair including UScellular, MillerCoors, Milwaukee Bucks, Mattress Firm, Case IH and many more!

Customer Demographics & Annual Attendance

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New Sponsor Inquiry Form

Ready to learn more? Complete the form below and let us know what you are looking for in your experiential marketing efforts.

After submitting the form, a member of our sponsorship team will be in contact with you.

Prospective Sponsor Information

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