Privacy Policy

Wisconsin State Fair Park, 640 South 84th Street, West Allis WI 53214 (“WSFP”) respects the privacy of every individual who visits our websites or responds to our email campaigns. This Privacy Policy outlines the type of information we typically collect, how it is used, and the conditions under which it is made available to third parties. Your use of our websites indicates your acceptance of and agreement with the terms and conditions of this Privacy Policy.

Wisconsin State Fair Park operates multiple websites, including,, and This page is used to inform website visitors regarding our policies for the collection, use, and disclosure of Personal Information for use of the above-mentioned websites.

If you choose to use the websites, you agree to the collection and use of information in relation with this policy. The Personal Information that we collect is used for providing and improving the websites. We will not use or share your information with anyone except as described in this Privacy Policy.

Wisconsin State Fair Park US Cellular Main Gate

Personally Identifiable Information Collected

WSFP does not collect personally identifiable information about you when you visit our website, unless you choose to provide such information to us. Such information collected may include your name, phone number, zip code, email address, and age. Submitting personally identifiable information through our website is voluntary and will only be used for the stated purpose. If you place an online order or enter a commercial transaction on this website, we will collect additional personally identifiable information, including billing address and credit card information. We may also collect personally identifiable information through surveys, contests and emails we receive from you and your other interactions with our websites. You may browse the websites without registering or providing any personally identifiable information. WSFP will not sell or rent your personally identifiable information to any third-party without your expressed consent.

The websites also collect anonymous data that cannot be traced to an individual without the cooperation of their Internet Service Provider. Examples of this information include IP address, type of Internet browser used, type of computer operating system used, the connection speed used and the domain name from the website which linked you to our websites. WSFP uses this information to assist with systems administration, troubleshooting purposes, to determine website usage and to make our websites more useful for our visitors.

Children’s Privacy

WSFP is committed to the protection of children’s online privacy and has no intention of collecting any personally identifiable information from individuals under the age of thirteen (13). All users who submit personally identifiable information to WSFP either in writing or electronically are required to be at least eighteen (18) years of age or older. In the case we discover that a child under thirteen (13) has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

Data Security

WSFP is committed to preventing the unauthorized access and use of your personally identifiable information and maintains industry standard encryption technologies to ensure the security, confidentiality, and integrity of the information we collect. Data submitted through this website is protected by SSL, a cryptographic protocol that provides security and data integrity for communications transmitted over the Internet. Please remember that no method of transmission over the internet, or method of electronic storage is 100 percent secure, therefore we cannot guarantee absolute security. WSFP does not assume responsibility for use or disclosure of your information that are the result of unauthorized or illegal access to your systems.

Information Collected for Tracking and Customization (Cookies)

To facilitate your use of our websites, our websites use cookies. Cookies are small files that are transferred to your browser to allow it to remember specific information about your session while you were on our website. These files are stored on your computer’s hard drive, however, your computer will only share the information in the cookie with the website that provided it, and no other website can request or access it.

If you do not wish to have cookies stored on your machine, you can turn cookies off in your browser. You will still have access to all information and resources on these websites but turning off cookies may affect the functionality of some areas of our websites. Please note that disabling cookies in your browser will affect cookie usage at all other websites you visit as well.

Links to Other Websites

Our websites may contain links to other websites created and maintained by external private and public organizations. These links are provided for your convenience. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. WSFP assumes no responsibility or liability for the content, privacy policies, or practices of any third-party sites or services.

Service Providers

We may employ third-party companies and individuals due to the following reasons:

  • To facilitate our Service;
  • To provide the Service on our behalf;
  • To perform Service-related services; or
  • To assist us in analyzing how our Service is used.

We want to inform our website users that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.

Google Analytics

Our websites utilize Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help the website operators analyze how users use our sites. The anonymous information generated by the cookie about your use of the websites (including your IP address) will be transmitted to and stored by Google.

Google will use this anonymous information for evaluating your use of the websites, compiling reports on website activity, including the number of visitors to the websites, from where they have come to the websites, the pages they visit, and the length of time they have spent on the websites. We use these reports to improve the way our websites works. Google may also transfer the information collected by the Google Analytics cookie to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

To opt out of Google Analytics Tracking, follow this link to get a tool to allow your browser to opt out of Google Analytics tracking:

Facebook and Instagram

These websites utilize Facebook tracking pixels to record information about the way visitors use our website, including conversion tracking and audience targeting/retargeting.

This tool allows us to follow the actions of users after they are redirected to our website by clicking on a Facebook or Instagram advertisement. We are thus able to record the usefulness of these advertisements for statistical and market research purposes. The collected data remains anonymous, which means that we cannot see the personal data of any individual user.

To opt out of Facebook Pixel tracking and data collection, follow this link to change the settings in your Facebook profile:


We utilize the Remarketing and Conversion Tracking service of Twitter. This tracking records if a user of our websites click on a link posted by Twitter. In this way, both we and Twitter can see if registration has taken place. The identity of the user remains anonymous. Also, we use Twitter’s Tailored Audiences service. This enables us to appeal to our websites’ users with targeted advertisements. To do this, Twitter uses a code snippet (tag) which we have integrated into our websites. No personal data are collected during this process. Tailored Audiences is also used to create targeting lists, which can be used for remarketing purposes.

To opt out, you can adjust your privacy settings for tailored advertisements at this link:


WSFP respects the privacy of our websites visitors and their ability to choose whether to share information with us and any third party. If you receive communications from us that you prefer not to receive, you may opt-out from receiving these in the following ways:

  • You may opt out of receiving emails from us by selecting the “unsubscribe from this list” option on any email sent to you.
  • You may opt out of receiving automated marketing text messages from us by replying “STOP” to the last text message sent to you.

Please note that certain portions of our websites and certain services provided on the websites do require registration in order to access or use these areas and services. If you choose not to register or provide certain information, these areas and services will not be accessible to you.

Privacy Policy Contact Information

If you have any questions or concerns about or Privacy Policy or the use of your information, please contact us at

Changes to Privacy Policy

As technology and the Internet are rapidly evolving, any changes to this policy to accommodate such evolutions will promptly be posted on this page with an updated “effective date” posted below. WSFP reserves the right to modify the terms of this policy at any time and at our sole discretion, by posting a change notice to this page. Your continued use of the website following our posting of a change notice will constitute binding acceptance of those changes.

Effective Date

Updated January 22, 2020.


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