What's New - Wisconsin State Fair

Plan Your Route

Find the best routes to and from Wisconsin State Fair based on your travel direction during the I-94 East-West construction using this tool!

The Sporkies and Drinkies have encouraged our State Fair vendors to create next-level foods and drinks worthy of mouth-watering Instagram pics with refreshing options for Fairgoers of all ages. Look for the giant 13 ft. trophies outside of each finalist and winner locations during your visit.

Leinenkugel’s Cream Puff Ale

Nothing says Wisconsin summer more than Original Cream Puffs and an ice-cold beer! That is why Wisconsin State Fair teamed up with Leinenkugel's to debut a limited-selection Cream Puff Ale to celebrate State Fair’s 175th anniversary.

Wisconsin State Fair 175th Anniversary Cabin Strength Bourbon

Make a $175 gift to the Wisconsin State Fair Park Foundation and receive a bottle of Wisconsin State Fair 175th Anniversary Cabin Strength Bourbon, available exclusively through this special offering. Only 175 bottles will be available, making each one a genuine piece of Wisconsin State Fair history.

Fair-aschino Cherry Cream Puff: A Cheers to 175 Years!

Dig into the newest Cream Puff flavor, Fair-aschino Cherry Cream Puff: A Cheers to 175 Years! Imagine nostalgic flavors of grenadine, ginger ale, and maraschino cherries wrapped in the fluffy puff you know and love.

175 Fair Flashback Trivia Time

Celebrate 175 years of history together! Test your State Fair knowledge by taking our online quiz where you have the chance to win a special 175th anniversary prize if you win!

Milwaukee Institute of Art & Design Exhibit

See the creativity from this year’s crop of the brightest talent from MIAD sprout from inspiration to finished artwork at the MIAD Rooted in Tradition exhibit, August 6–9 in the Exposition Center Lobby.

Sandra Lee at State Fair

Get ready to Mash, Muddle, and Make it Old Fashioned with lifestyle celebrity Sandra Lee! Sandra Lee will emcee the live culinary judging of a brand-new competitive contest – the Old Fashioned-Inspired Decadent Dessert Contest on Tuesday, August 11 at 12pm in Grand Champion Hall.

Wisconsin State Fair Parade

Join us for the return of the crowd-pleasing parade as it marches throughout State Fair Park on Tuesday, August 11 starting at 2:50pm. Root on the Fairest of the Fairs, rocking street entertainers, mascots, marching bands, and much more as we celebrate both 175 years of Wisconsin State Fair and the 250th anniversary of the United States.

Retro Ribbon and Fair Traditions Display

This display will showcase 175 years of exhibiting at Wisconsin State Fair by presenting ribbons through the decades and stories from exhibitors. Located in the Sheep & Goat Barn.

Faces of Farming Display

State Fair is commemorating and celebrating the agriculture roots of Wisconsin’s many fairs by showcasing photos and contributions from farm families throughout America’s Dairyland. Located on the south side of the Coliseum.

T-Mobile Store

Stop by the T-Mobile Retail Store inside the Exposition Center. Relax in a cool, comfortable space while exploring the latest devices, plans, and services from T-Mobile experts.

Taste of State Fair: A Foodie Adventure, fueled by Generac

Dig into the brand-new Taste of State Fair: A Foodie Adventure, fueled by Generac. This exclusive bundle is sure to prove appetizing, especially since it includes a Sporkies & Drinkies Passport where Fairgoers can try all 12 finalists' creations in the beloved Sporkies & Drinkies competition. And it doesn't stop there because this bundle is stuffed with even more foodie-inspired perks!

Veteran-Owned & Operated

New this year, Wisconsin State Fair is proud to recognize veteran-owned and operated locations throughout State Fair. Keep an eye out for special “Veteran-Owned & Operated” window stickers displayed at participating vendor locations. It’s one small way we’re honoring those who’ve served, continue to serve, and their families.

T-Mobile Terrace

AUGUST 6-16 - Visit the T-Mobile Terrace for interactive games, photo opportunities, and chances to win Fair favorites.

T-Mobile Fairgoers of the Day

Starting bright and early when State Fair opens each morning, one lucky group will be randomly selected as the T-Mobile Fairgoers of the Day. Enter at the T-Mobile Main Entrance for a chance to win a special prize pack.

New Shopping Vendors

Welcome new shopping vendors to the State Fair! From handmade dog bowties to vintage T-shirts and more, there's plenty of stellar new shopping in all the marketplaces.

New Food & Beverages Vendors

Come on down and meet the delicious new food and beverage vendors at the State Fair!

Network Health Member & Military Appreciation Day

SUNDAY, AUGUST 9 - Join Network Health at Wisconsin State Fair on Sunday, August 9 to recognize all veterans, military personnel, and Network Health members. As a thank you, all veterans, military personnel, and their families will receive free admission to State Fair when you present your Military ID at any ticket window from 10am-4pm only. Limit four admissions per ID.

Senior Day, presented by Capri Communities

MONDAY, AUGUST 10 - Fairgoers 60 and older can purchase Senior Day tickets for $7 at admission entrances on Monday, August 10 from 10am–4pm only. No advance purchase is necessary or available, and a valid ID may be required to verify age eligibility. Plus, Capri Communities will bring the Enjoy Life philosophy to State Fair's Central Park!

What’s New – 2026 Wisconsin State Fair

New year, new exciting experiences at Wisconsin State Fair!

Learn more about State Fair’s new foods, new fun, and more below.

Fresh at State Fair