Vendor Information

The Wisconsin State Fair is so much more than just a fair, it is tradition, it is celebration, it is the showcase of everything we are so proud of in Wisconsin.

This is why our hearts are heavy as we bring you this news. For the safety of our fairgoers, staff, vendors, entertainers, exhibitors, sponsors, suppliers and the broader community, the 2020 Wisconsin State Fair has been canceled.

We thank you for your unwavering support and can’t wait to celebrate with you at the 2021 Wisconsin State Fair, presented by U.S. Cellular, August 5 – 15.

View of Exposition Center from Above

State Fair Cancellation Vendor FAQs

I already paid an amount toward my Vendor License Agreement. Now what?2020-05-28T10:53:36-05:00

The Vendor Services Team will be returning to the office in mid-June and will audit what payments have already been processed.

Vendors whose payments were processed or depostited will have the choice to:

  • a) credit full amount of received payments to the 2021 Wisconsin State Fair
  • b) receive a full refund of received payments by check.

Payments sent in but not yet processed or deposited with be returned to the vendor and handled on a case by case basis.

I canceled my booth space due to COVID-related reasons. Will I need to re-apply for 2021?2020-05-28T10:53:36-05:00

Vendors who canceled due to COVID-19 will not need to re-apply for 2021.

Vendor Services will reach out to these vendors in the fall/winter to see if they are interested in returning.

I applied to be a new vendor for the 2020 State Fair. Will I need to re-apply for consideration for the 2021 Wisconsin State Fair?2020-05-28T10:53:36-05:00

Yes, you will need to re-apply using the 2021 Vendor Application. Applications for the next year’s State Fair are typically posted around January 1.

Will my approved menu and/or products carry over to my agreement for 2021?2020-05-28T10:53:36-05:00

Approved menus and/or products for established vendors will carry over to 2021.

Will my location changes carry over to my agreement for 2021?2020-05-28T10:53:36-05:00

Any location changes will also carry over, assuming there are no programming changes for the 2021 Wisconsin State Fair.

I submitted to be a part of a promotion, such as Crazy Grazin’, Shopper’s Fair-a-dise, Bargain Book, or Sporkies. Will these submissions carry over to 2021?2020-05-28T10:53:36-05:00

Each of these will be handled separately, and participating vendors will be contacted with further information.

Applications for the 2021 Wisconsin State Fair will be available starting January 1.

Please check back on this page at that time, or email vendorservices@wistatefair.com to be put on the waiting list and have the application emailed to you when it is ready.

New Vendor Selection Process

Thank you for your interest in participating at the Wisconsin State Fair!

The number of new applications received each year is generally greater than the space we have available since the majority of our vendors choose to return each year. Unfortunately, not all applicants will receive a Vendor License Agreement to fill the remaining spaces.

New applicants are selected based on the following criteria:

  • Completed online application (including references and color photos)
  • Uniqueness of product or service, lack of duplication
  • Appearance and professionalism of display in color photos submitted with application
  • Availability of appropriate space
  • References, referrals, experience and/or written recommendations

Selection Process Timeline:

  • Early January:  Application posted and available on wistatefair.com
  • Winter:  Space is allocated to all returning vendors.
  • Winter/Spring:  New vendor spaces are offered as space becomes available.

Selection of new vendors will continue until all available space is filled. If your application is selected, you will be notified immediately, and a Vendor License Agreement will be sent to you.

Submitting an Application:

Applications must be submitted via the link provided below. Photos must be emailed to vendorservices@wistatefair.com. Please do not send a deposit. Submitting an application does not guarantee a space at the Wisconsin State Fair.

All applications are kept on file for 2 years. However, if your application is not selected, we suggest you fill out a new application annually.

Commercial Vendor Information & Application

Online application must be filled out completely and submitted via the link below along with pictures emailed to vendorservices@wistatefair.com to be eligible for review.

You will be notified of our decision on May 29, 2020. If you have questions about the status of your application, we ask that you please contact us after June 1, 2020.

Food & Beverage, Attraction Vendor Information & Application

Online application must be filled out completely and submitted via the link below along with pictures emailed to vendorservices@wistatefair.com to be eligible for review.

You will be notified of our decision on May 29, 2020. If you have questions about the status of your application, we ask that you please contact us after June 1, 2020.

FAQ – Vendor Applications

There’s a lot that goes into becoming a vendor at the Wisconsin State Fair. Please see below for answers to the most frequently asked questions.

How many people attend the Wisconsin State Fair?2020-04-28T10:09:29-05:00

A: The Wisconsin State Fair has seen over one million visitors each year for the last six years.

How do I submit my application?2020-04-28T10:09:39-05:00

A: Applications can only be submitted using the link provided on the vendor information page. If you need assistance with the link please email vendorservices@wistatefair.com or call 414-266-7040.

When are applications due?2020-04-28T10:09:48-05:00

A: There is no due date for vendor applications. New vendor applications are considered as space becomes available, typically in winter and spring.

Is there space still available?2020-04-28T10:10:00-05:00

A: New vendor applications will start being considered for space in winter and spring. Selection of new vendors will continue until all available space is filled. While most spaces are filled prior to June 1, we continue to accept applications until the start of the Fair and fill vendor space if a cancellation occurs.

Are there any exclusive product categories?2020-04-28T10:10:08-05:00

A: Exclusive rights to soda and bottled water distribution are held by Coca-Cola. Exclusive rights to display and sell mattresses at WSF are held by Mattress Firm. Exclusive rights to the cellular provider category are held by US Cellular.

Is there a cost to apply?2020-04-28T10:10:21-05:00

A: There is no cost to submit an application. Please do not send any payment with your application. Submitting an application does not guarantee a space at the Wisconsin State Fair.

How are vendors chosen?2020-04-28T10:10:36-05:00

A: New applicants are selected based on uniqueness of product or service, appearance of display in color photos submitted with application, availability of space, and prior experience at events.

What can I do to increase my chances of being selected as a new vendor?2020-04-28T10:10:52-05:00

A: Be sure to follow all instructions on the application, including sending color photos of your display. Incomplete applications will not be considered for space.

When will I find out if my application has been accepted?2020-04-28T10:11:02-05:00

A: You will be notified of our decision on or before the last Friday in May. If you have any questions about the status of your application, we ask that you please contact us after June 1.

Can I choose my booth location?2020-04-28T10:11:13-05:00

A: You may prioritize your booth location on the application. However, we will not know what areas are available until we have processed all requests from returning vendors. Our team will try to accommodate applicants as best we can. We place all vendors in locations that we feel will be beneficial to both the vendor and Fairgoer.

What are the hours of the Wisconsin State Fair and how long do I need to keep my booth open?2020-04-28T10:11:38-05:00

A: Fair hours are Sunday – Thursday: 8:00am-11:00pm (last Sunday close at 10:00pm) and Friday – Saturday: 8:00am-12:00am

Vendors in buildings are required to be open from 9:00am-10:00pm every day. Vendors outside are required to be open from 9:00am until 1 hour before close (with the option to stay open until the Fair closes).

Can I open for just a weekend or select days?2020-04-28T10:11:46-05:00

A: Vendors must operate for all 11 days of the Wisconsin State Fair. For information on bringing in a Mobile Tour, please contact our Sponsorship Department.

What is included with the cost of booth rental?2020-04-28T10:11:55-05:00

A: The cost of booth rental includes only the space, with pipe and drape or tenting included in certain locations. Utilities, parking, and admission are not included in this cost. See Vendor Manual for complete details.

What if I need electricity?2020-04-28T10:12:10-05:00

A: Rates for electrical connections vary by booth location and amount of electricity needed. Please refer to the Vendor Utility Forms included in the application packets for pricing.

Will I need to obtain admission for all of my employees?2020-04-28T10:12:19-05:00

A: Yes. Wisconsin State Fair has an “All Pay Gate” policy for admission. Vendor admission may be purchased at a reduced rate starting on May 1.

Where can I park?2020-04-28T10:12:27-05:00

A: Vendors have 4 options for parking:

  1. Daily Parking: Parking may be purchased on a daily basis for the General Parking lots at a cost of $12 per day available for purchase at the gate. This option does not include delivery access.
  2. General Parking/Delivery Permits: General Parking/Delivery Permits are available through the WSF Ticket Office. At $132 per permit, General Parking allows for parking in the general, public parking lot and allows for only one vehicle entrance per day, valid for all eleven days of the event. Please note that if the parking lots are full of vehicles, this permit does not guarantee a parking space. These permits also include delivery privileges during non-Fair hours.
  3. Reserved Vendor Parking: Wisconsin State Fair offers vendors the chance to park on the grounds in two reserved areas. Permits for each of these areas include delivery privileges during non-Fair hours, as well as unlimited in and out privileges for one vehicle. Prices vary by vehicle size. Please see the Vendor Parking Order Form for rates.
  4. Outside of WSFP: Vendors may also choose to find parking on the streets in the neighborhoods surrounding Wisconsin State Fair Park at no cost. This option does not include delivery access.
Is there free Wi-Fi available for vendors?2020-04-28T10:12:41-05:00

A: Wisconsin State Fair does not supply a secure Wi-Fi connection for vendors. It is recommended that vendors utilize a hard-line internet connection. More information about internet connection will be available in the 2020 Vendor Manual.

What type of insurance do I need?2020-04-28T10:12:52-05:00

A: All vendors must obtain and provide a certificate of general liability insurance for a minimum of $1,000,000. The policy dates must be effective a minimum of July 20 – August 20, and the Description of Operations must note “the State of Wisconsin, Wisconsin State Fair Park Board, its officers, its agents and its employees are additionally insured”. General liability insurance through a group plan offered by Haas & Wilkerson may be purchased. In addition, all vendors with paid employees must obtain and provide a certificate of worker’s compensation insurance. See the Vendor Manual for complete details.

Can I rent tables or chairs from Wisconsin State Fair?2020-04-28T10:13:02-05:00

A: No. However, we will provide you with the contact information for our onsite decorating company that provides these services.

Can we go outside of our footprint?2020-04-28T10:13:12-05:00

A: All vendors must stay within their footprint at all times. “Hawking” and roving are not permitted.

Is there space for camping or RV connections?2020-04-28T10:13:29-05:00

A: Camping is not permitted at Wisconsin State Fair Park unless in a Recreational Vehicle (RV) within a space designated by the WSFP RV Park. Space in the RV Park is li mite d and is recommended to be booked early but may not be reserved until a Vendor License Agreement is issued.

What type of permits are required?2020-04-28T10:13:41-05:00

A: All vendors must comply with all City, County and State ordinances and laws. All vendors operating at Wisconsin State Fair must have a valid Wisconsin Tax ID Number, this may be obtained after vendor acceptance. Vendors operating out of a tent must provide proof that the tent is fire retardant. Vendors selling food must obtain the appropriate permit from the Wisconsin Department of Agriculture, Trade, and Consumer Protection for their operation.

If chosen as a vendor, when would booth rental and associated fees be due?2020-04-28T10:13:53-05:00

A: Due dates vary by when agreements for space are issued; the earliest agreement due date is June 1. For new vendors, one half of the agreement balance is due approximately two weeks after the agreement is offered.

Will I need to apply for space every year if I don’t get in?2020-04-28T10:14:03-05:00

A: All applications are kept on file for 2 years, but it is recommended that you apply annually to provide updated information and to signal your continued interest. All vendors participating in the Wisconsin State Fair will be given a renewal application as their opportunity to apply for space at next year’s Fair.

Are there sponsorship opportunities available?2020-04-28T10:14:13-05:00

A: Yes. Please refer to our Sponsorship page of our website for more details. Note: all space allocations are determined by the Vendor Services Department and require an application.

2020 Harvest Fair, September 25-27

Thank you for your interest in the 2020 Harvest Fair!

Admission to Harvest Fair is FREE, and the three day event draws roughly 75,000 each year. This event coincides with World Beef Expo, which is also held at Wisconsin State Fair Park over the same weekend.

Harvest Fair always falls on the last full weekend in September, which is September 25-27 for 2020.

If interested in being a vendor at Harvest Fair, please look through the 2020 Harvest Fair Vendor Space Information and complete our 2020 Harvest Fair Vendor Application.

Contact Us

Questions about the above information? Call us at 414-266-7040 or email us at vendorservices@wistatefair.com and we’d be happy to answer them for you.

2020-05-28T11:32:21-05:00