Food & Shopping

The State Fair would not be the same without our food or shopping.

With hundreds of locations offering over thousands of food and beverage items, it’s no wonder that food is one of the top reasons people visit the State Fair.

Plus, the State Fair is a great place to get your shop on! With hundreds of shopping locations, you’ll find the craziest gadgets and coolest décor on your shopping list.

Note: Vendors inside the Fair Park have the option of accepting cash as a form of payment. Most vendors will accept both cash and credit cards.

Person with Wisconsin State Fair t-shirt

Food & “Fare” Favorites

The Sporkies & Drinkies

The Sporkies and Drinkies have encouraged our State Fair vendors to create next-level foods and drinks worthy of mouth-watering Instagram pics with refreshing options for Fairgoers of all ages. Look for the giant 13 ft. trophies outside of each finalist and winner locations during your visit.

The Dairy Building

After 11 months of sweet renovations, The Dairy Building, formerly known as the Original Cream Puff Pavilion, has been restored to its original name and glory!

New Food & Beverages Vendors

Come on down and meet the delicious new food and beverage vendors at the State Fair!

Foods On-a-Stick

Featuring all of your State Fair Favorites On-a-Stick!

New Foods

Each year, our food and beverage vendors pull out all the stops to create mind-boggling, inventive, and delicious new eats for our Fairgoers. Check here for the 2027 New Foods!

Food & Beverage Vendors

See who's coming to the State Fair to bring you delicious eats!

Food Finder

Come early, hungry, and ready to graze through the State Fair at hundreds of vendor locations that offer thousands of delicious food and beverage options. Find your favorites using our Food Finder tool!

Wisconsin State Fair Park Foundation Milk House

Operated by the Wisconsin State Fair Park Foundation and presented by Gruber Law Offices, LLC, the Milk House brings you traditional and not-so-traditional flavors of cool, refreshing milk. Located on South Grandstand Avenue near the Exposition Center.

Original Cream Puffs

The iconic Original Cream Puff, sold at the State Fair since 1924, is the most popular food item among Fairgoers – an average of 300,000 are consumed each year! The delicious cream-filled pastries can be enjoyed in singles, 3-Packs, or 6-Packs.

New Shopping Vendors

Welcome new shopping vendors to the State Fair! From handmade dog bowties to vintage T-shirts and more, there's plenty of stellar new shopping in all the marketplaces.

2026 Vendor Recognition Winners

We have such amazing shopping throughout the State Fair and we want to recognize all the hard work of our vendors. Check out our 2026 Vendor Recognition Award Winners!

Official FairWear by TSMGI

The Official FairWear store is open with select Wisconsin State Fair apparel, gifts, and more online. Get your t-shirts, hats, and more - available now for a limited time!

Exposition Center Shopping Map

Map your way across the Exposition Center with a copy of the Expo Map.

Brand Experiences

Unique and exciting mobile brand experiences are popping up throughout State Fair on select days. Check out each of the interactive exhibits for the dates they will be at the State Fair and what you can find at their location.

Shopping Buildings & Marketplaces

If you love to shop, State Fair is a dream come true! Check out the Exposition Center, Central Marketplace, Midwest Marketplace, Mile Marketplace, Dairy Building, Wisconsin Building, and the streets in between to pick up this year's newest gadgets, take in intriguing demonstrations, and to browse both old and new favorites.

Food & Shopping Deals

$11 Meal Deal

We’re serving up savings with the $11 Meal Deal! With more than 20 meal offerings from your favorite State Fair vendors, you can indulge in incredible meals – all for the unbeatable price of $11. These deals are available every single day of State Fair.