Shopping & Browsing

With over 500 diverse shopping and browsing vendors throughout the Fair Park, you could plan your home remodel, get gear for your next camping trip, or wrap up your holiday shopping early.

Looking for an item you saw at the State Fair? Email the Vendor Services team at vendorservices@wistatefair.com for help!

Please Note:

This information has not yet been updated for 2024. Please check back throughout the spring and summer!

Shopping & Browsing at State Fair

Brand Experiences

Unique and exciting mobile brand experiences are popping up throughout State Fair on select days. Check out each of the interactive exhibits for the dates they will be at the State Fair and what you can find at their location.

Exposition Center Shopping Map

Map your way across the Exposition Center with a copy of the Expo Map.

Fairtastic Poster Art Competition

The Wisconsin State Fairtastic Poster Art Competition is a way to celebrate and engage local and statewide artisan talent. This year's winning piece was created by Jeff Sadowski of Brookfield, Wisconsin and can be purchased at during the 2024 Wisconsin State Fair.

Official FairWear by TSMGI

Get your Wisconsin State Fair t-shirts, hats, and more - available now for a limited time!

2023 Vendor Recognition Winners

We have such amazing shopping throughout the State Fair and we want to recognize all the hard work of our vendors. Check out our 2023 Vendor Recognition Award Winners!

Shopping Buildings & Marketplaces

If you love to shop, State Fair is a dream come true! Check out the Exposition Center, Central Marketplace, Midwest Marketplace, Mile Marketplace, Original Cream Puff Pavilion, Wisconsin Products Pavilion, and the streets in between to pick up this year's newest gadgets, take in intriguing demonstrations, and to browse both old and new favorites.