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Food & Shopping
The State Fair would not be the same without our food or shopping.
With hundreds of locations offering over thousands of food and beverage items, it’s no wonder that food is one of the top reasons people visit the State Fair.
Plus, the State Fair is a great place to get your shop on! With hundreds of shopping locations, you’ll find the craziest gadgets and coolest décor on your shopping list.
Note: Vendors inside the Fair Park have the option of accepting cash as a form of payment. Most vendors will accept both cash and credit cards.
Please Note:
This information has not yet been updated for 2024. Please check back throughout the spring and summer!
Food & “Fare” Favorites
New Foods
Each year, our food and beverage vendors pull out all the stops to create mind-boggling, inventive, and delicious new eats for our Fairgoers. Check here for the 2024 New Foods!
Food Finder
Come early, hungry, and ready to graze through the State Fair at hundreds of vendor locations that offer thousands of delicious food and beverage options. Find your favorites using our Food Finder tool!
Foods On-a-Stick
Featuring all of your State Fair Favorites On-a-Stick!
New Vendors
Come on down and meet the delicious new food and beverage vendors at the State Fair!
Food & Beverage Vendors
See who's coming to the State Fair to bring you delicious eats!
Original Cream Puffs
The iconic Original Cream Puff, sold at the State Fair since 1924, is the most popular food item among Fairgoers – an average of 400,000 are consumed each year! The delicious cream-filled pastries can be enjoyed individually, or in three- or six-packs.
The Sporkies & Drinkies
The Sporkies and Drinkies have encouraged our State Fair vendors to create next-level foods and drinks worthy of mouth-watering Instagram pics with refreshing options for Fairgoers of all ages. Look for the giant 13 ft. trophies outside of each finalist and winner locations during your visit.
Wisconsin State Fair Park Foundation Milk House
Operated by the Wisconsin State Fair Park Foundation and presented by Gruber Law Offices, LLC, the Milk House brings you traditional and not-so-traditional flavors of cool, refreshing milk. Located on South Grandstand Avenue near the Exposition Center.
Shopping & Browsing at State Fair
Brand Experiences
Unique and exciting mobile brand experiences are popping up throughout State Fair on select days. Check out each of the interactive exhibits for the dates they will be at the State Fair and what you can find at their location.
Exposition Center Shopping Map
Map your way across the Exposition Center with a copy of the Expo Map.
Fairtastic Poster Art Competition
The Wisconsin State Fairtastic Poster Art Competition is a way to celebrate and engage local and statewide artisan talent. This year's winning piece was created by Jeff Sadowski of Brookfield, Wisconsin and can be purchased at during the 2024 Wisconsin State Fair.
Official FairWear by TSMGI
Get your Wisconsin State Fair t-shirts, hats, and more - available now for a limited time!
2023 Vendor Recognition Winners
We have such amazing shopping throughout the State Fair and we want to recognize all the hard work of our vendors. Check out our 2023 Vendor Recognition Award Winners!
Shopping Buildings & Marketplaces
If you love to shop, State Fair is a dream come true! Check out the Exposition Center, Central Marketplace, Midwest Marketplace, Mile Marketplace, Original Cream Puff Pavilion, Wisconsin Products Pavilion, and the streets in between to pick up this year's newest gadgets, take in intriguing demonstrations, and to browse both old and new favorites.
Food & Shopping Deals
Bargain Book
Take advantage of hundreds of dollars in savings with the State Fair Bargain Book, featuring over 80 coupons from State Fair vendors and partners. Get discounts on food, beverages, gadgets, souvenirs, and more!
Crazy Grazin’ Day
Come hungry and sample a variety of Fair foods available at more than 30 locations that offer smaller sizes of your favorite items at reduced prices on Crazy Grazin' Day!
State Fair Souvenir Cups
Get the official Wisconsin State Fair Souvenir Cup! This 32 oz. cup comes filled with your favorite Coca-Cola product for only $8, and refills are just $4 at any participating vendor location.