New Shopping Vendors
Welcome new shopping vendors to the State Fair! From handmade dog bowties to vintage T-shirts and more, there's plenty of stellar new shopping in all the marketplaces.
Snap-on Milwaukee Mile 250 Day
FRIDAY, AUGUST 1 - Start your engines and head over to Central Park for Snap-on Milwaukee Mile 250 Day in Central Park from 10am-3pm! Here you’ll find an INDYCAR photo-op, racing-themed activities, a surprise INDYCAR driver, and exciting info about the Snap-on Milwaukee Mile 250 Weekend coming to the Milwaukee Mile, August 23-24, 2025.
Network Health Day
MONDAY, AUGUST 4 - Join Network Health for games and giveaways, free face painting, and more in Central Park from 10am-3pm.
Piggly Wiggly Day
FRIDAY, AUGUST 8 - Join Piggly Wiggly for family fun at the Wisconsin State Fair! Head to Central Park for a full day of kids games, FREE samples from your favorite Piggly Wiggly brands, and more from 10am-4pm.
The Dairy Building
After 11 months of sweet renovations, The Dairy Building, formerly known as the Original Cream Puff Pavilion, has been restored to its original name and glory! Fairgoers can see this all-new look when they visit the 2025 Wisconsin State Fair, July 31 - August 10.
New Foods
Each year, our food and beverage vendors pull out all the stops to create mind-boggling, inventive, and delicious new eats for our Fairgoers. Check here for the 2025 New Foods!
Brand Experiences
Unique and exciting mobile brand experiences are popping up throughout State Fair on select days. Check out each of the interactive exhibits for the dates they will be at the State Fair and what you can find at their location.
Cirque at the Fair Tickets
Watch incredible acts at Cirque at the Fair, our dazzling free show with brand-new acts here at the Wisconsin State Fair! There is even a VIP upgrade you can purchase to get guaranteed ringside seating!
Fairtastic Poster Art Competition
The Wisconsin State Fairtastic Poster Art Competition is a way to celebrate and engage local and statewide artisan talent.
New Food & Beverages Vendors
Come on down and meet the delicious new food and beverage vendors at the State Fair!