Food & Beverage Vendors
See who's coming to the State Fair to bring you delicious eats!
Food & Shopping Deals
The State Fair wouldn't be the same without food and shopping. Check out all the ways to save on these State Fair staples!
Official FairWear by TSMGI
Get your Wisconsin State Fair t-shirts, hats, and more - available now for a limited time!
Original Cream Puffs
The iconic Original Cream Puff, sold at the State Fair since 1924, is the most popular food item among Fairgoers – an average of 400,000 are consumed each year! The delicious cream-filled pastries can be enjoyed individually, in 3-Packs, or 6-Packs.
2024 Vendor Recognition Winners
We have such amazing shopping throughout the State Fair and we want to recognize all the hard work of our vendors. Check out our 2024 Vendor Recognition Award Winners!
Shopping Buildings & Marketplaces
If you love to shop, State Fair is a dream come true! Check out the Exposition Center, Central Marketplace, Midwest Marketplace, Mile Marketplace, Original Cream Puff Pavilion, Wisconsin Products Pavilion, and the streets in between to pick up this year's newest gadgets, take in intriguing demonstrations, and to browse both old and new favorites.
Shopping & Browsing
With over 500 diverse shopping and browsing vendors throughout the Fair Park, you could plan your home remodel, get gear for your next camping trip, or wrap up your holiday shopping early.
The Sporkies & Drinkies
The Sporkies and Drinkies have encouraged our State Fair vendors to create next-level foods and drinks worthy of mouth-watering Instagram pics with refreshing options for Fairgoers of all ages. Look for the giant 13 ft. trophies outside of each finalist and winner locations during your visit.
State Fair Souvenir Cups
Get the official Wisconsin State Fair Souvenir Cup! This 32 oz. cup comes filled with your favorite Coca-Cola product for only $8, and refills are just $4 at any participating vendor location.
Wisconsin State Fair Park Foundation Milk House
Operated by the Wisconsin State Fair Park Foundation and presented by Gruber Law Offices, LLC, the Milk House brings you traditional and not-so-traditional flavors of cool, refreshing milk. Located on South Grandstand Avenue near the Exposition Center.