Newsradio 620 WTMJ Studio
JULY 31 - AUGUST 10 - Visit the Newsradio 620 WTMJ Studio to see your favorite on-air personalities in action while they broadcast all about the State Fair and the news of the day. Located in the Guest Service Pavilion.
Chevrolet
JULY 31 - AUGUST 10 - Check out Chevy’s newest lineup of vehicles and the chance to win fun giveaways. Located on Wetley Way near the Swine & Goat Barn.
Original Cream Puffs
The iconic Original Cream Puff, sold at the State Fair since 1924, is the most popular food item among Fairgoers – an average of 400,000 are consumed each year! The delicious cream-filled pastries can be enjoyed in singles, 3-Packs, or 6-Packs.
The Dairy Building
After 11 months of sweet renovations, The Dairy Building, formerly known as the Original Cream Puff Pavilion, has been restored to its original name and glory!
New Foods
Each year, our food and beverage vendors pull out all the stops to create mind-boggling, inventive, and delicious new eats for our Fairgoers. Check here for the 2025 New Foods!
Bargain Book
Take advantage of hundreds of dollars in savings with the State Fair Bargain Book, featuring over 80 coupons from State Fair vendors and partners. Get discounts on food, beverages, gadgets, souvenirs, and more!
Brand Experiences
Unique and exciting mobile brand experiences are popping up throughout State Fair on select days. Check out each of the interactive exhibits for the dates they will be at the State Fair and what you can find at their location.
Case IH Tractor Display
There’s no better way to learn about what it takes to be a farmer than from Wisconsin-based company, Case IH. Located on Sue Wetley Ct. across from Compeer Financial Discovery Barnyard.
$11 Meal Deal
We’re serving up savings with the $11 Meal Deal! With more than 20 meal offerings from your favorite State Fair vendors, you can indulge in incredible meals – all for the unbeatable price of $11. These deals are available every single day of the State Fair.
Crazy Grazin’ Day
Come hungry and sample a variety of Fair foods available at more than 30 locations that offer smaller sizes of your favorite items at reduced prices on Crazy Grazin' Day!