Original Cream Puffs

The iconic Original Cream Puff, sold at the State Fair since 1924, is the most popular food item among Fairgoers – an average of 400,000 are consumed each year! The delicious cream-filled pastries can be enjoyed individually, in 3-Packs, or 6-Packs.

UScellular Terrace

JULY 31 - AUGUST 10 - Visit the newly updated US Mode Lounge at the UScellular Terrace located just outside the Exposition Center. Recharge, unwind, and dive into fun activities like Cow Crash – where you could win amazing State Fair experiences or even $10,000! 

ZOA Energy

AUGUST 3 - Stop by the ZOA Energy sampling booth to recharge for your day at the State Fair! ZOA is a better for you energy drink that provides you with 160mg of natural caffeine, 6 B-vitamins, 100% DV of Vitamin C, 190mg of Hydration, and 190mg of BCAAs. Located in Central Park from 10am – 6pm. While supplies last.

Potawatomi Casino Hotel at the State Fair

AUGUST 7 - Join Potawatomi Casino Hotel at the State Fair! Take a gamble and stop by the booth to get your hands on big prizes from reward play to branded swag and learn about your favorite casino's new Potawatomi Rewards. Located in Central Park from 1pm-5pm.

New Shopping Vendors

Welcome new shopping vendors to the State Fair! From handmade dog bowties to vintage T-shirts and more, there's plenty of stellar new shopping in all the marketplaces.

Bank Five Nine Street Team

AUGUST 1 & 5-9 - Bank Five Nine's Street Team is stopping by the Wisconsin State Fair to bring joy to Fairgoers with random acts of kindness. Find them in the Bank Five Nine Amphitheater area weekdays from 12pm - 3pm.

Idahoan Foods: Mashed on Tour

AUGUST 9- 11 - Join us for a spud-tacular time at the Wisconsin State Fair! Swing by the Idahoan Foods: Mashed on Tour to enjoy complimentary, on-the-go mashed potato cups in a variety of flavors, see the iconic Couch Potato Photo Op, and more. Located in Central Park from 10am-9pm.

Children’s Wisconsin Activation

AUGUST 9 - Children's Wisconsin cares for every aspect of a child's health including their physical, social, and mental well-being. There will be a variety of things to do including an interactive bubble station and show, games, crafts and activities, giveaways, and information available about their services. Located in Central Park from 10am-5pm.

U.S. Coast Guard

AUGUST 1-3 -The U.S. Coast Guard is one of America’s six armed forces and the only military branch in the Department of Homeland Security. Located in Central Park from 10am-8pm.

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