Big Dog Entertainment
Stop by Big Dog Entertainment's trailer and be transported into an arcade where you can play games or challenge your friends. Located west of the Original Cream Puff Pavilion across from the Ejection Seat.
Celebration Strawberry Cream Puff
Introducing the Celebration Strawberry Cream Puff - a sweet, limited-edition treat created just for the 20th anniversary with UScellular! This limited-edition flavor will be available in small batches each day of the State Fair, so be first in line to make sure you get the chance to celebrate with us.
UScellular Terrace
JULY 31 - AUGUST 10 - Take a break from the hustle and bustle of the State Fair at the newly updated US Mode Lounge, located in the UScellular Terrace just outside the Exposition Center.
ZOA Energy
AUGUST 3 - Stop by the ZOA Energy sampling booth to recharge for your day at the State Fair! ZOA is a better for you energy drink that provides you with 160mg of natural caffeine, 6 B-vitamins, 100% DV of Vitamin C, 190mg of Hydration, and 190mg of BCAAs. Located in Central Park from 10am – 6pm. While supplies last.
UScellular at the State Fair
JULY 31 - AUGUST 10 - With our incredible presenting sponsor, UScellular®, you can experience real life connection throughout all 11 days of the State Fair!
Potawatomi Casino Hotel at the State Fair
AUGUST 7 - Join Potawatomi Casino Hotel at the State Fair! Take a gamble and stop by the booth to get your hands on big prizes from reward play to branded swag and learn about your favorite casino's new Potawatomi Rewards. Located in Central Park from 1pm-5pm.
New Shopping Vendors
Welcome new shopping vendors to the State Fair! From handmade dog bowties to vintage T-shirts and more, there's plenty of stellar new shopping in all the marketplaces.
Bank Five Nine Street Team
AUGUST 1 & 5-9 - Bank Five Nine's Street Team is stopping by the Wisconsin State Fair to bring joy to Fairgoers with random acts of kindness. Find them in the Bank Five Nine Amphitheater area weekdays from 12pm - 3pm.
Idahoan Foods: Mashed on Tour
AUGUST 9- 11 - Join us for a spud-tacular time at the Wisconsin State Fair! Swing by the Idahoan Foods: Mashed on Tour to enjoy complimentary, on-the-go mashed potato cups in a variety of flavors, see the iconic Couch Potato Photo Op, and more. Located in Central Park from 10am-9pm.
Children’s Wisconsin Activation
AUGUST 9 - Children's Wisconsin cares for every aspect of a child's health including their physical, social, and mental well-being. There will be a variety of things to do including an interactive bubble station and show, games, crafts and activities, giveaways, and information available about their services. Located in Central Park from 10am-5pm.