Brand Experiences

Unique and exciting mobile brand experiences are popping up throughout State Fair on select days.

Check out each of the interactive exhibits below for the dates they will be at the State Fair and what you can find at their location.

Brand Experiences at State Fair

T-Mobile Terrace

AUGUST 6-16 - Visit the T-Mobile Terrace for interactive games, photo opportunities, and chances to win Fair favorites.

Bank Five Nine Street Team

AUGUST 6-7 & 10-14 - Bank Five Nine's Street Team is stopping by the Wisconsin State Fair to bring joy to Fairgoers with random acts of kindness. Find them in the Bank Five Nine Amphitheater area weekdays from 12pm - 3pm.

Potawatomi Casino Hotel Street Team

AUGUST 7 & 10-14 - Potawatomi’s Street Team will be in Central Park engaging with Fairgoers & sharing details on the latest happenings of the Potawatomi Casino Hotel. Located in Central Park from 12pm-4pm.

ZOA Energy

AUGUST 8 - Stop by the ZOA Energy sampling booth to recharge for your day at the State Fair! ZOA is a better for you energy drink that provides you with 160mg of natural caffeine, 6 B-vitamins, 100% DV of Vitamin C, 190mg of Hydration, and 190mg of BCAAs. Located in Central Park from 10am – 4pm. While supplies last.

Ellsworth Cooperative Creamery

AUGUST 8 - Ellsworth Cooperative Creamery in celebration as The Official Cheese Curd of Wisconsin State Fair! Look for the Ellsworth team to pick up a free 2oz Pouch Sample! Located at the South SkyGlider Landing from 12pm-2pm. While supplies last.

Spudmobile

AUGUST 10-12 - Learn where your potatoes & veggies come from, how they’re produced, unique ways to prepare them, and how they can power your performance. Located on Wisconsin Way between the Coliseum & Wisconsin Building from 10am-7pm.

Festival Foods Street Team

AUGUST 13 - Engage with the Festival Foods street team and have the chance to win some fun giveaway items! Located in Central Park from 10am-4pm.

Frito-Lay

AUGUST 14 - Calling all Fairgoers! Come enjoy a snack size bag of Lay’s, try your hand at the “Drop to Win” game to snag some Frito-Lay swag, and meet the Frito-Lay team! Located on the South SkyGlider Landing from 10am-2pm. While supplies last.

Wienermobile

AUGUST 15- Relish a visit with the Oscar Mayer Wienermobile, one of only six traveling the country. Grab a photo and come have buns of fun! Located on the South SkyGlider Landing.

U.S. Air Force

AUGUST 6-16 - Discover your skills, earn a degree, and take your career to new heights with the U.S. Air Force. Learn more at their activation.  Located in the Back Forty.

Chevrolet

AUGUST 6-16 - Check out Chevy’s newest lineup of vehicles and the chance to win fun giveaways. Located on Wetley Way near the America 250 Wheel, presented by Meijer.

U.S. Army

AUGUST 6-16 - Serve your way! Whether you’re interested in full time or part time service, the Army has the best fit for you and your career goals. Discover the career for you and opportunities you never knew existed at the Army experience space. Located in the Back Forty.

Newsradio 620 WTMJ Studio

AUGUST 6-16 - Visit the Newsradio 620 WTMJ Studio to see your favorite on-air personalities in action while they broadcast all about the State Fair and the news of the day. Located in the Guest Service Pavilion. Plus on Thursday, August 13, Bank Five Nine is teaming up with WTMJ with an activation in Central Park from 12pm-2pm focused on random acts of kindness.

U.S. Marines

AUGUST 6-16 - No matter the obstacle, no matter the enemy, Marines will fight and win for our Nation. Do you have the distinctive fighting spirit to face down and defeat any threat? Learn more about the Marines at their activation space. Located on South Grandstand Avenue.

Case IH Tractor Display

AUGUST 6-16 - There’s no better way to learn about what it takes to be a farmer than from Wisconsin-based company, Case IH. Located on Sue Wetley Ct. across from Compeer Financial Discovery Barnyard.

2026-07-29T21:32:09-05:00
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