What’s New – 2025 Wisconsin State Fair
New year, new exciting experiences at the Wisconsin State Fair!
Learn more about the State Fair’s new foods, new fun, and more below.
Fresh at the Fair
Piggly Wiggly Swine & Goat Barn
Swine & Goat Barn has a new look and name. Welcome to the State Fair, the Piggly Wiggly Swine & Goat Barn! This barn is home to over 1,000 swine and goats throughout the annual Wisconsin State Fair. It also features its very own showring in which the swine and goats staying in this building will compete for coveted awards within and across all breeds.
Back Forty
Inspired by the last acres of the farm, the Back Forty brings fresh energy to the southwest side of the State Fair. This brand-new corner is filled with flavorful eats, unique shopping, and even a little bit of rock ‘n’ roll entertainment! Even better, the beloved WonderFair Wheel, presented by Meijer has found a new home in this area.
North Point
North Point has been reimagined and renovated! This refreshed area is the perfect place to recharge while taking in the sights and sounds of the State Fair. Positioned at the intersection of Ag Village and Grandstand Avenue on the north end of State Fair, this is a convenient meeting spot with a great view of all the action.
Butterflies Alive!
Walk among butterflies at this interactive experience, Butterflies Alive! Located on South Grandstand Avenue near Entrance A.
“Wildlife & Winds of Wisconsin” Carving
Be amazed by State Fair’s new tree carving on the northeast side of Exploratory Park. You will dig the design where Wisconsin animals are revealed in the tree. Located in the Exploratory Park.
SkyScraper
Take your State Fair experience to new heights with this towering thrill ride! With the SkyScraper’s windmill-like arms, soar 160 feet in the air above the crowds and spin through the sky for a heart-pounding adventure you won’t forget. Located on South Grandstand Avenue near Cirque at the Fair.
Akoya Pick A Pearl
See pearls shucked from oysters right in front of your eyes with this brand-new attraction, Akoya Pick A Pearl. Located in the Exposition Center.
Chocolate Cream Puff
Thanks to our brand-new bakery, decadent Chocolate Cream Puffs are being added to the State Fair menu! Available in singles, 3-Packs, and 6-Packs all 11 days of State Fair.
Celebration Strawberry Cream Puff
Introducing the Celebration Strawberry Cream Puff - a sweet, limited-edition treat created just for the 20th anniversary with UScellular! This limited-edition flavor will be available in small batches each day of the State Fair, so be first in line to make sure you get the chance to celebrate with us.
UScellular at the State Fair
JULY 31 - AUGUST 10 - With our incredible presenting sponsor, UScellular®, you can experience real life connection throughout all 11 days of the State Fair!
New Shopping Vendors
Welcome new shopping vendors to the State Fair! From handmade dog bowties to vintage T-shirts and more, there's plenty of stellar new shopping in all the marketplaces.
Snap-on Milwaukee Mile 250 Day
FRIDAY, AUGUST 1 - Start your engines and head over to Central Park for Snap-on Milwaukee Mile 250 Day in Central Park from 10am-3pm! Here you’ll find an INDYCAR photo-op, racing-themed activities, a surprise INDYCAR driver, and exciting info about the Snap-on Milwaukee Mile 250 Weekend coming to the Milwaukee Mile, August 23-24, 2025.
Veteran-Owned & Operated
New this year, Wisconsin State Fair is proud to recognize veteran-owned and operated locations throughout State Fair. Keep an eye out for special “Veteran-Owned & Operated” window stickers displayed at participating vendor locations. It’s one small way we’re honoring those who’ve served, continue to serve, and their families.
Veterans & Military Recognition Day
SUNDAY, AUGUST 3 - Veterans, military personnel, and their family members receive FREE admission by simply presenting a Military I.D. (DD214, VA ID, Military Common Access Card, or dependent ID) at any ticket window on Sunday, August 3 from 10am-4pm only. You and up to three family members will receive FREE admission, courtesy of Wisconsin State Fair. Limit four admissions per ID.
Network Health Day
MONDAY, AUGUST 4 - Join Network Health for games and giveaways, free face painting, and more in Central Park from 10am-3pm.
Piggly Wiggly Day
FRIDAY, AUGUST 8 - Join Piggly Wiggly for family fun at the Wisconsin State Fair! Head to Central Park for a full day of kids games, FREE samples from your favorite Piggly Wiggly brands, and more from 10am-4pm.
The Dairy Building
After 11 months of sweet renovations, The Dairy Building, formerly known as the Original Cream Puff Pavilion, has been restored to its original name and glory! Fairgoers can see this all-new look when they visit the 2025 Wisconsin State Fair, July 31 - August 10.
New Foods
Each year, our food and beverage vendors pull out all the stops to create mind-boggling, inventive, and delicious new eats for our Fairgoers. Check here for the 2025 New Foods!
Brand Experiences
Unique and exciting mobile brand experiences are popping up throughout State Fair on select days. Check out each of the interactive exhibits for the dates they will be at the State Fair and what you can find at their location.
Cirque at the Fair Tickets
Watch incredible acts at Cirque at the Fair, our dazzling free show with brand-new acts here at the Wisconsin State Fair! There is even a VIP upgrade you can purchase to get guaranteed ringside seating!
Fairtastic Poster Art Competition
The Wisconsin State Fairtastic Poster Art Competition is a way to celebrate and engage local and statewide artisan talent.
New Food & Beverages Vendors
Come on down and meet the delicious new food and beverage vendors at the State Fair!
Weekday Warrior Package
Calling all Weekday Warriors! Ready to take on the State Fair and SpinCity without breaking the bank? For just $45, get a State Fair Admission Ticket and a SpinCity Weekday Wristband - that's a $20 savings if you act now instead of waiting until August.
SpinCity Wristbands
Get unlimited rides with two new SpinCity Wristbands - choose between the Weekday or Any Day Wristband. Not valid for use at games in SpinCity. Wristbands are valid only on day of purchase or voucher redemption until 7pm.
The Sporkies & Drinkies
The Sporkies and Drinkies have encouraged our State Fair vendors to create next-level foods and drinks worthy of mouth-watering Instagram pics with refreshing options for Fairgoers of all ages. Look for the giant 13 ft. trophies outside of each finalist and winner locations during your visit.