What’s New – 2024 Wisconsin State Fair
New year, new exciting experiences at the Wisconsin State Fair!
Learn more about the State Fair’s new foods, new fun, and more below.
Fresh at the Fair
Big Dog Entertainment
Stop by Big Dog Entertainment's trailer and be transported into an arcade where you can play games or challenge your friends. Located west of the Original Cream Puff Pavilion across from the Ejection Seat.
UScellular Fairgoers of the Day
Starting bright and early when State Fair opens each morning, one lucky group will be randomly selected to become our esteemed UScellular Fairgoers of the Day! Simply enter at the UScellular Main Entrance - wearing your best smile - for a shot at this exclusive opportunity.
Hours of Operation
Come on down to the Wisconsin State Fair from July 31 -August 10, 2025! Check out the building and attraction hours to better plan your trip to the State Fair.
Cream Puff Lovin’ Celebration, presented by UW Credit Union
SATURDAY, AUGUST 10 - Join us for a spectacular celebration of 100 years of Original Cream Puffs! From entertainment to visits from Cravin’ D. Cream Puff, the Cream Puff Lovin’ Celebration, presented by UW Credit Union will be one to remember. Stop by Central Park on Saturday, August 10 to enjoy all things Cream Puffs, family-friendly activities, and more.
Blue Ribbon Brownies
Blue Ribbon Brownies are a Wisconsin State Fair tradition now available in two locations! Get your Blue Ribbon Brownies individually or in a 2-pack.
New Foods
Each year, our food and beverage vendors pull out all the stops to create mind-boggling, inventive, and delicious new eats for our Fairgoers. Check here for the 2024 New Foods!
Brand Experiences
Unique and exciting mobile brand experiences are popping up throughout State Fair on select days. Check out each of the interactive exhibits for the dates they will be at the State Fair and what you can find at their location.
Cirque at the Fair
Watch incredible acts at Cirque at the Fair, our dazzling free show with brand-new acts here at the Wisconsin State Fair! Enjoy phenomenal performances including juggling and aerial dance like you've never seen before. Located just east of Entrance A on South Grandstand Avenue.
Remembering Our Fallen Memorial
The Remembering Our Fallen Memorial, a national memorial that honors our country’s military members and their service through impactful photography displayed on 34 Tribute Towers. Located at the south end of the Exposition Center.
$11 Meal Deal
We’re serving up savings with the brand-new $11 Meal Deal! With more than 30 meal offerings from your favorite State Fair vendors, you can indulge in incredible meals – all for the unbeatable price of $11. These deals are available every single day of the State Fair.
Fairtastic Poster Art Competition
The Wisconsin State Fairtastic Poster Art Competition is a way to celebrate and engage local and statewide artisan talent. This year's winning piece was created by Jeff Sadowski of Brookfield, Wisconsin and can be purchased at during the 2024 Wisconsin State Fair.
New Shopping Vendors
Welcome new shopping vendors to the State Fair! From handmade dog bowties to vintage T-shirts and more, there's plenty of stellar new shopping in all the marketplaces.
New Food & Beverages Vendors
Come on down and meet the delicious new food and beverage vendors at the State Fair!
Keys Karaoke
Sing your heart out State Fair! Find all day entertainment at the NEW State Fair karaoke spot - Keys Karaoke. Located on South Grandstand Avenue.
Original Cream Puffs
The iconic Original Cream Puff, sold at the State Fair since 1924, is the most popular food item among Fairgoers – an average of 400,000 are consumed each year! The delicious cream-filled pastries can be enjoyed individually, or in three- or six-packs.
SpinCity Tips
Let's make your day in SpinCity smooth! Use our SpinCity Tips guide with all your questions answered by our SpinCity experts.
The Sporkies & Drinkies
The Sporkies and Drinkies have encouraged our State Fair vendors to create next-level foods and drinks worthy of mouth-watering Instagram pics with refreshing options for Fairgoers of all ages. Look for the giant 13 ft. trophies outside of each finalist and winner locations during your visit.
Wisconsin State Fair History Walk
Visit the “Cream of the Crop” History Display and participate in the inaugural History Walk. Punch cards available in at the History Building on the south end of Exploratory Park.