What’s New – 2025 Wisconsin State Fair
New year, new exciting experiences at the Wisconsin State Fair!
Learn more about the State Fair’s new foods, new fun, and more below.
Fresh at the Fair
“Wildlife & Winds of Wisconsin” Carving
Be amazed by State Fair’s new tree carving on the northeast side of Exploratory Park. You will dig the design where Wisconsin animals are revealed in the tree. Located in the Exploratory Park.
T-Mobile at Wisconsin State Fair
Roll out that magenta carpet, it's time to celebrate T-Mobile as the presenting sponsor of Wisconsin State Fair!
New Shopping Vendors
Welcome new shopping vendors to the State Fair! From handmade dog bowties to vintage T-shirts and more, there's plenty of stellar new shopping in all the marketplaces.
Network Health Military Recognition Day
SUNDAY, AUGUST 9 - Join Network Health on the first Sunday of State Fair to celebrate veterans and military personnel for their dedication to our country and freedom. As a thank you, all veterans, military personnel, and their families will receive free admission to the State Fair on Sunday, August 9 from 10am–4pm only. Limit four admissions per ID.
Veteran-Owned & Operated
New this year, Wisconsin State Fair is proud to recognize veteran-owned and operated locations throughout State Fair. Keep an eye out for special “Veteran-Owned & Operated” window stickers displayed at participating vendor locations. It’s one small way we’re honoring those who’ve served, continue to serve, and their families.
Senior Day, presented by Capri Communities
MONDAY, AUGUST 10 - Fairgoers 60 and older can purchase Senior Day tickets for $7 at admission entrances on Monday, August 10 from 10am–4pm only. No advance purchase is necessary or available, and a valid ID may be required to verify age eligibility. Plus, Capri Communities will bring the Enjoy Life philosophy to State Fair's Central Park!
New Foods
Each year, our food and beverage vendors pull out all the stops to create mind-boggling, inventive, and delicious new eats for our Fairgoers. Check here for the 2026 New Foods!
Brand Experiences
Unique and exciting mobile brand experiences are popping up throughout State Fair on select days. Check out each of the interactive exhibits for the dates they will be at the State Fair and what you can find at their location.
Cirque at the Fair Tickets
Watch incredible acts at Cirque at the Fair, our dazzling free show with brand-new acts here at Wisconsin State Fair! There is even a VIP upgrade you can purchase to get guaranteed ringside seating!
May Savings Month
Welcome to May Savings Month - a month packed with deals, discounts, and insider tips designed to help you make the most of your State Fair ticket!
Taste of State Fair: A Foodie Adventure, fueled by Generac
Dig into the brand-new Taste of State Fair: A Foodie Adventure, fueled by Generac. This exclusive bundle is sure to prove appetizing, especially since it includes a Sporkies & Drinkies Passport where Fairgoers can try all 12 finalists' creations in the beloved Sporkies & Drinkies competition. And it doesn't stop there because this bundle is stuffed with even more foodie-inspired perks!
Fairtastic Poster Art Competition
The Wisconsin State Fairtastic Poster Art Competition is a way to celebrate and engage local and statewide artisan talent.
New Food & Beverages Vendors
Come on down and meet the delicious new food and beverage vendors at the State Fair!
The Sporkies & Drinkies
The Sporkies and Drinkies have encouraged our State Fair vendors to create next-level foods and drinks worthy of mouth-watering Instagram pics with refreshing options for Fairgoers of all ages. Look for the giant 13 ft. trophies outside of each finalist and winner locations during your visit.
Wisconsin State Fair History Walk
Delve into the Wisconsin State Fair timeline with a quick quiz to see how well versed you are in State Fair trivia. Step right up for the clever history quiz or curated history walk to earn the most epic-looking ribbon! Punch cards available in at the History Building on the south end of Exploratory Park.
America 250 Wheel
Presented by Meijer. The America 250 Wheel is the largest portable observation wheel in the world with a height of 230 feet allowing for views for miles from the top. Located on Main Street near Entrance C.