Vendor Information
In 2024, the Wisconsin State Fair welcomed a remarkable 1,136,805 Fairgoers to the best 11 days of summer.
Be part of our successful event! With multiple marketplaces featuring hundreds of vendors who provide every imaginable type of food, jewelry, ware, home good and product, the Fair is a shopper’s delight and an ideal place to promote and sell your products. Many of our vendors return every year to display and sell their products and services at this exciting, 11-day event.
To be considered for the Wisconsin State Fair, please follow the process as outlined below.
Prospective Vendor Information
Please review the items below to learn more about what is needed to become a vendor at the Wisconsin State Fair.
New Vendor Selection Process
Thank you for your interest in participating at the Wisconsin State Fair!
The number of new applications received each year is generally greater than the space we have available since the majority of our vendors choose to return each year. Unfortunately, not all applicants will receive a Vendor License Agreement to fill the remaining spaces.
New applicants are selected based on the following criteria:
- Completed online application (including references and color photos)
- Uniqueness of product or service, lack of duplication
- Appearance and professionalism of display in color photos submitted with application
- Availability of appropriate space
- References, referrals, experience and/or written recommendations
Selection Process Timeline:
- Early November: Application posted and available on wistatefair.com
- Winter: Space is allocated to all returning vendors.
- Winter/Spring: New vendor spaces are offered as space becomes available.
Selection of new vendors will continue until all available space is filled. If your application is selected, you will be notified immediately, and a Vendor License Agreement will be sent to you.
Submit A Vendor Application
Applications must be filled out completely and submitted via the link provided below. Photos must be emailed to vendorservices@wistatefair.com. Please do not send a deposit. Submitting an application does not guarantee a space at the Wisconsin State Fair.
You will be notified of our decision by May 31, 2025. If you have questions about the status of your application, we ask that you please contact us after June 3, 2025.
All applications are kept on file for 2 years. However, if your application is not selected, we suggest you fill out a new application annually.
FAQ – Vendor Applications
There’s a lot that goes into becoming a vendor at the Wisconsin State Fair. Please see below for answers to the most frequently asked questions.
Applications can only be submitted using the link provided on the vendor information page. If you need assistance with the link please email vendorservices@wistatefair.com or call 414-266-7040.
There is no due date for vendor applications. New vendor applications are considered as space becomes available, typically in winter and spring.
New vendor applications will start being considered for space in winter and spring. Selection of new vendors will continue until all available space is filled. While most spaces are filled prior to June 1, we continue to accept applications until the start of the Fair and fill vendor space if a cancellation occurs.
Exclusive rights to soda and bottled water distribution are held by Coca-Cola.
Exclusive rights to display and sell mattresses at WSF are held by Mattress Firm.
Exclusive rights to the cellular provider category are held by UScellular.
There is no cost to submit an application. Please do not send any payment with your application. Submitting an application does not guarantee a space at the Wisconsin State Fair.
New applicants are selected based on uniqueness of product or service, appearance of display in color photos submitted with application, availability of space, and prior experience at events.
Be sure to follow all instructions on the application, including sending color photos of your display. Incomplete applications will not be considered for space.
You will be notified of our decision on or before the last Friday in May. If you have any questions about the status of your application, we ask that you please contact us after June 1.
All applications are kept on file for 2 years, but it is recommended that you apply annually to provide updated information and to signal your continued interest.
All vendors participating in the Wisconsin State Fair will be given a renewal application as their opportunity to apply for space at next year’s State Fair.
You may prioritize your booth location on the application. However, we will not know what areas are available until we have processed all requests from returning vendors.
Our team will try to accommodate applicants as best we can. We place all vendors in locations that we feel will be beneficial to both the vendor and Fairgoer.
State Fair hours are as follows:
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Sunday – Wednesday: 10am – 10pm
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Thursday – Saturday: 10am – midnight
Vendors in buildings are required to be open from 10am – 9pm every day.
Vendors outside are required to be open from 10am until 1 hour before close (with the option to stay open until the State Fair closes).
Vendors must operate for all 11 days of the Wisconsin State Fair.
For information on bringing in a Mobile Tour, please visit our Sponsorship Opportunities page.
The cost of booth rental includes only the space, with pipe and drape or tenting included in certain locations.
Utilities, parking, and admission are not included in the cost of booth rental.
See Vendor Manual and Vendor Information Packets for complete details for each location.
Electrical connections are not included with booth rental.
Rates for electrical connections vary by booth location and amount of electricity needed.
Please refer to the Vendor Utility Forms included in the application packets for pricing.
No. However, we will provide you with the contact information for our onsite decorating company that provides these services.
All vendors must stay within their footprint at all times. “Hawking” and roving are not permitted.
Due dates vary by when agreements for space are issued; the earliest agreement due date is June 1.
For new vendors, one half of the agreement balance is due approximately two weeks after the agreement is offered.
Yes. Wisconsin State Fair has an “All Pay Gate” policy for admission. Vendor admission may be purchased at a reduced rate starting on May 1.
Vendors have 4 options for parking:
- Daily Parking: Parking may be purchased on a daily basis for the General Parking lots at a cost of $12 per day available for purchase at the gate. This option does not include delivery access.
- General Parking/Delivery Permits: General Parking/Delivery Permits are available through the WSF Ticket Office. At $132 per permit, General Parking allows for parking in the general, public parking lot and allows for only one vehicle entrance per day, valid for all eleven days of the event. Please note that if the parking lots are full of vehicles, this permit does not guarantee a parking space. These permits also include delivery privileges during non-Fair hours.
- Reserved Vendor Parking: Wisconsin State Fair offers vendors the chance to park on the grounds in two reserved areas. Permits for each of these areas include delivery privileges during non-Fair hours, as well as unlimited in and out privileges for one vehicle. Prices vary by vehicle size. Please see the Vendor Parking Order Form for rates.
- Outside of WSFP: Vendors may also choose to find parking on the streets in the neighborhoods surrounding Wisconsin State Fair Park at no cost. This option does not include delivery access.
Wisconsin State Fair does not supply a secure Wi-Fi connection for vendors. It is recommended that vendors utilize a hardline internet connection. More information about internet connection will be available in the Vendor Manual.
All vendors must obtain and provide a certificate of general liability insurance for a minimum of $1,000,000.
The policy dates must be effective a minimum of July 20 – August 20, and the Description of Operations must note “the State of Wisconsin, Wisconsin State Fair Park Board, its officers, its agents and its employees are additionally insured”.
General liability insurance through a group plan offered by Haas & Wilkerson may be purchased.
In addition, all vendors with paid employees (including family members) must obtain and provide a certificate of worker’s compensation insurance.
See the Vendor Manual for complete details.
Camping is not permitted at Wisconsin State Fair Park unless in a Recreational Vehicle (RV) within a space designated by the WSFP RV Park.
Space in the RV Park is limited and is recommended to be booked early, but may not be reserved until a Vendor License Agreement is issued.
All vendors must comply with all City, County and State ordinances and laws.
All vendors operating at Wisconsin State Fair must have a valid Wisconsin Tax ID Number, this may be obtained after vendor acceptance.
Vendors operating out of a tent must provide proof that the tent is fire retardant.
Vendors selling food must obtain the appropriate permit from the Wisconsin Department of Agriculture, Trade, and Consumer Protection for their operation.
Please see our Attendance & Demographic section above.
Yes. Please refer to our Sponsorship Opportunities page of our website for more details.
Note: all space allocations are determined by the Vendor Services Department and require an application.
Contact Us
Questions about the above information? Please contact us at vendorservices@wistatefair.com or call us at 414-266-7040.