If you love to shop, State Fair is a dream come true! There are several shopping areas located throughout the Fair Park. The Central Marketplace in the Associated Bank Amphitheater offers a variety of shopping, from handmade doll clothes to Miche bags. The air-conditioned 200,000 square foot Exposition Center is a shopper’s paradise! Whether you need a new mattress or patio set, or just want the latest as-seen-on-TV mop and chamois, this is the place to visit. The Galleria, located in the Big Back Yard, offers custom fitted toe rings, glow-in-the-dark shirts and more. Escape the crowds in the newly expanded Mile Marketplace, featuring vendors selling everything from personalized backpacks to custom stamped charms.


Daily Parade

Check out this Fair tradition that kicks off at 3 pm daily (2 pm on the final Sunday, as part of Miller High Life Veterans and Military Recognition Day). See the Fairest of the Fairs, your favorite street entertainers, mascots, tractors, marching bands and much more! For parade route, please visit any Fair Information Center.


Wisconsin Way

Come sit for a spell on Wisconsin Way! The tents on the north side of the Wisconsin Products Pavilion provide ample shade to enjoy delicious pork or beef sandwiches. View a collection of Case IH tractors as you relax and recharge for the rest of your Fair adventure.


Wisconsin State Fair History Display

Cultivating 125 Years of Fair History - Explore the rich history that stemmed from Steven’s Farm in 1892 and blossomed into the State Fair Park you know and love today. Rooted in agriculture, this year’s exhibit cultivates knowledge of your beloved State Fair. The History Exhibit’s new home can be found in the south building of Exploratory Park. Don’t forget to complete your quiz to prove you are a History Expert and receive a prize!



Don't miss this bird's-eye view of all the fun down below! One-way tickets are $4.50, and round-trip is $7. Tickets are available at each end of the SkyGlider near the Exposition Center and on North Grandstand Avenue.


U.S. Cellular® Home Smart Home

Don’t miss the U.S. Cellular® Home Smart Home – a never-before-seen tiny home wired with all the latest “connected home” devices! In addition to charging your phone and winning great prizes, you can give us a Ring, Meet Alexa, explore Nest and more. Plus, enter to win our Home Smart Home sweepstakes for a chance to win a $10,000 smart home makeover. Located at the U.S. Cellular Terrace in front of the Exposition Center.


State Fair Day Camp

Registration is open for Wisconsin State Fair Day Camp 2017! Fair Day Camp is a fantastic experience for students to visit the State Fair and learn about what makes the Wisconsin State Fair unique.


Sea Lion Splash

Sea Lion Splash, presented by Empower Credit Union, located on South Grandstand Avenue, will have crowds cheering and laughing once again, while also teaching valuable lessons about marine wildlife and conservation. The sea lions will amaze as they balance balls, shoot hoops and even perform handstands! This is the only traveling sea lion show in the U.S. and each 30-minute show will educate the audience while also bringing out the natural comedic nature of these amazing animals.


Horticulture, Textile, Craft & Culinary Exhibits

Cultivate happiness and joy in Grand Champion Hall (formerly the Horticulture, Craft and Culinary Pavilion), home to award-winning flowers, vegetables, photographs, pies, cakes, crafts and quilts. Happiness and joy are all around, from the exhibits on display to the culinary judging on Friday, August 4 and Sunday, August 6. Nurture your love of all things green and growing, from the precise bonsai to the gigantic dahlias, and the stately glads to the happy-go-lucky vegetable and herb show. You’re sure to leave with a smile!

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