Applications can only be submitted using the link provided on the vendor information page. If you need assistance with the link please email vendorservices@wistatefair.com or call 414-266-7040.

There is no due date for vendor applications. New vendor applications are considered as space becomes available, typically in winter and spring.

New vendor applications will start being considered for space in winter and spring. Selection of new vendors will continue until all available space is filled. While most spaces are filled prior to June 1, we continue to accept applications until the start of the [...]

Exclusive rights to soda and bottled water distribution are held by Coca-Cola. Exclusive rights to display and sell mattresses at WSF are held by Mattress Firm. Exclusive rights to the cellular provider category are held by UScellular.

There is no cost to submit an application. Please do not send any payment with your application. Submitting an application does not guarantee a space at the Wisconsin State Fair.

New applicants are selected based on uniqueness of product or service, appearance of display in color photos submitted with application, availability of space, and prior experience at events.

Be sure to follow all instructions on the application, including sending color photos of your display. Incomplete applications will not be considered for space.

You will be notified of our decision on or before the last Friday in May. If you have any questions about the status of your application, we ask that you please contact us after June 1.

All applications are kept on file for 2 years, but it is recommended that you apply annually to provide updated information and to signal your continued interest. All vendors participating in the Wisconsin State Fair will be given a renewal application as their opportunity [...]