Day Sponsors at State Fair
These wonderful corporate partners are sponsoring great deals and experiences for the 2025 Wisconsin State Fair! Check them out below and start planning your trip to the State Fair!
Admission Promotions
Piggly Wiggly $5 Day, benefiting Hunger Task Force
THURSDAY, JULY 31 - Get into the State Fair for just $5 when you donate two cans of healthy fruits or vegetables, or make a cash donation at any admission entrance on opening day of the State Fair. You will receive a voucher redeemable at the ticket window for $5 admission on Thursday, July 31 from 10am-4pm.
Celebrate Wisconsin Day, presented by Travel Wisconsin
FRIDAY, AUGUST 1 - Visiting the great state of Wisconsin? Lucky you! Buy two adult admission tickets for just $20 (a $20 savings) when you present your out-of-state ID at any ticket window on Friday, August 1 from 10am–6pm only, thanks to Travel Wisconsin.
Veterans & Military Recognition Day
SUNDAY, AUGUST 3 - Veterans, military personnel, and their family members receive FREE admission by simply presenting a Military I.D. (DD214, VA ID, Military Common Access Card, or dependent ID) at any ticket window on Sunday, August 3 from 10am-4pm only. You and up to three family members will receive FREE admission, courtesy of Wisconsin State Fair. Limit four admissions per ID.
Milwaukee Bucks Kid’s Day
TUESDAY, AUGUST 5 - The Milwaukee Bucks are bringing the energy of Fiserv Forum to the State Fair with a July admission promotion and a day of activities that will have you chanting “Fear the Deer!”
Meijer Day
WEDNESDAY, AUGUST 6 - Save $5 on one adult admission ticket when you shop at Meijer! Present your Wisconsin Meijer store receipt of $40 or more from a purchase between July 31–August 6, 2025 at any ticket window on Wednesday, August 6 from 10am-4pm only. Limit one receipt per person.
Prairie Farms Dairy Day, Honoring Educators
THURSDAY, AUGUST 7 - Educators are eligible for FREE admission when you present your school-issued ID or name badge at the ticket window, courtesy of Prairie Farms Dairy, on Thursday, August 7 from 10am-4pm only. Limit one admission per ID.
Central Park Activations
Snap-on Milwaukee Mile 250 Day
FRIDAY, AUGUST 1 - Start your engines and head over to Central Park for Snap-on Milwaukee Mile 250 Day in Central Park from 10am-3pm! Here you’ll find an INDYCAR photo-op, racing-themed activities, a surprise INDYCAR driver, and exciting info about the Snap-on Milwaukee Mile 250 Weekend coming to the Milwaukee Mile, August 23-24, 2025.
Veterans & Military Recognition Day
SUNDAY, AUGUST 3 - Veterans, military personnel, and their family members receive FREE admission by simply presenting a Military I.D. (DD214, VA ID, Military Common Access Card, or dependent ID) at any ticket window on Sunday, August 3 from 10am-4pm only. You and up to three family members will receive FREE admission, courtesy of Wisconsin State Fair. Limit four admissions per ID.
Network Health Day
MONDAY, AUGUST 4 - Join Network Health for games and giveaways, free face painting, and information about Network Health in Central Park from 10am-3pm.
Milwaukee Bucks Kid’s Day
TUESDAY, AUGUST 5 - The Milwaukee Bucks are bringing the energy of Fiserv Forum to the State Fair with a July admission promotion and a day of activities that will have you chanting “Fear the Deer!”
Meijer Day
WEDNESDAY, AUGUST 6 - Save $5 on one adult admission ticket when you shop at Meijer! Present your Wisconsin Meijer store receipt of $40 or more from a purchase between July 31–August 6, 2025 at any ticket window on Wednesday, August 6 from 10am-4pm only. Limit one receipt per person.
Prairie Farms Dairy Day, Honoring Educators
THURSDAY, AUGUST 7 - Educators are eligible for FREE admission when you present your school-issued ID or name badge at the ticket window, courtesy of Prairie Farms Dairy, on Thursday, August 7 from 10am-4pm only. Limit one admission per ID.
Piggly Wiggly Day
FRIDAY, AUGUST 8 - Join Piggly Wiggly for a day full of family fun at the Wisconsin State Fair! Head to Central Park for a full day of family fun, kids games, and FREE samples from your favorite Piggly Wiggly brands from 10am-4pm.
Cream Puff Lovin’ Celebration, presented by UW Credit Union
SATURDAY, AUGUST 9 - Stop by Central Park for a spectacular celebration of State Fair's iconic treat, Original Cream Puffs, on Saturday, August 9 from 10am-3pm! With family-friendly activities and entertainment, including the highly anticipated Fairgoers Cream Puff Eating Contest, the Cream Puff Lovin’ Celebration, presented by UW Credit Union will be one to remember.
Wisconsin State Fair Park Foundation Day
SUNDAY, AUGUST 10 - Carry on the State Fair legacy year after year! Become an official “Friend of the Fair” and receive great benefits; plus, the pride in knowing you are supporting the Wisconsin State Fair Park Foundation.