Original Cream Puff
Our first and most favorite flavor - Original Cream Puff! Available in singles, 3-Packs, and 6-Packs all 11 days of State Fair.
Celebration Strawberry Cream Puff
Introducing the Celebration Strawberry Cream Puff - a sweet, limited-edition treat created just for the 20th anniversary with UScellular! This limited-edition flavor will be available in small batches each day of the State Fair, so be first in line to make sure you get the chance to celebrate with us.
UScellular Terrace
JULY 31 - AUGUST 10 - Take a break from the hustle and bustle of the State Fair at the newly updated US Mode Lounge, located in the UScellular Terrace just outside the Exposition Center.
Bank Five Nine Street Team
JULY 31, AUGUST 1, AUGUST 4-8 - Bank Five Nine's Street Team is stopping by the Wisconsin State Fair to bring joy to Fairgoers with random acts of kindness. Find them in the Bank Five Nine Amphitheater area weekdays from 12pm - 3pm.
Potawatomi Casino Hotel Street Team
JULY 31 - AUGUST 2, AUGUST 4, & AUGUST 6-10 - Join Potawatomi Casino Hotel at the State Fair! Take a gamble and stop by the booth to get your hands on big prizes from reward play to branded swag and learn about your favorite casino's new Potawatomi Rewards. Located in Central Park from 12pm-3pm.
Idahoan Foods: Mashed on Tour
JULY 31 - AUGUST 3 - Join us for a spud-tacular time at the Wisconsin State Fair! Swing by the Idahoan Foods: Mashed on Tour to enjoy complimentary, on-the-go mashed potato cups in a variety of flavors, see the iconic Couch Potato Photo Op, and more. Located in Central Park from 10am-9pm.
Daiya Foods
JULY 31 - AUGUST 4 - Swing by the Daiya trailer for FREE dairy-free pizza and cheese quesadillas made with Daiya Oat Cream™ blend. Located on the South SkyGlider Landing, near the west end of the Exposition Center from 10am-6pm.
ZOA Energy
AUGUST 2 - Stop by the ZOA Energy sampling booth to recharge for your day at the State Fair! ZOA is a better for you energy drink that provides you with 160mg of natural caffeine, 6 B-vitamins, 100% DV of Vitamin C, 190mg of Hydration, and 190mg of BCAAs. Located in Central Park from 10am – 4pm. While supplies last.
UScellular at the State Fair
JULY 31 - AUGUST 10 - With our incredible presenting sponsor, UScellular®, you can experience real life connection throughout all 11 days of the State Fair!
New Shopping Vendors
Welcome new shopping vendors to the State Fair! From handmade dog bowties to vintage T-shirts and more, there's plenty of stellar new shopping in all the marketplaces.