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Friday, August 4 – Celebrate Wisconsin Day

Visiting Wisconsin? Buy two (2) adult admission tickets (age 12 & over) for ONLY $12 when you present your out-of-state ID at any Fair ticket window.

Monday, August 7 – Kohl’s Family Value Day

Families save big during Kohl’s Family Value Day, Monday, August 7 at Wisconsin State Fair. ALL fairgoers will be eligible for discounted Fair admission from 8 am until 6 pm thanks to a partnership with Kohl’s. Adults will receive $5 admission (a $7 savings) and youth 11 and under will receive FREE admission (a $7 savings).

Wednesday, August 9 – Meijer Day

Save $4 on ONE adult gate admission ticket before 6 pm on Wednesday, August 9 only. Present your Meijer receipt at any admission entrance when you spend $30 or more at Wisconsin Meijer stores between July 1 and August 9, 2017.

Sunday, August 13 – Miller High Life Veterans & Military Recognition Day

Veterans, military personnel and their family members receive FREE admission to the Fair on Sunday, August 13 until 4 pm. Simply present your Military ID (DD214, VA ID, Military Common Access Card or Dependent ID) at any admission entrance and receive FREE admission for you and up to three (3) family members courtesy of Miller High Life.


We’re “Dublin” the fun and teaming up with the world’s largest Irish music and culture celebration. Just $18 gets you one State Fair Ticket and one Milwaukee Irish Fest ticket. That’s twice the fun for the price of one! Milwaukee Irish Fest runs August 17–20. Offer available through July 31 at WiStateFair.com and the State Fair Ticket Office.

Daily Parade

Check out this Fair tradition that kicks off at 3pm daily (2pm on the final Sunday, as part of Miller High Life Veterans and Military Recognition Day). See the Fairest of the Fairs, your favorite street entertainers, mascots, tractors, marching bands and much more! For parade route, please visit any Fair Information Center.

Wisconsin Way

Come sit for a spell on Wisconsin Way! The tents on the north side of the Wisconsin Products Pavilion provide ample shade to enjoy delicious pork or beef sandwiches. View a collection of Case IH tractors as you relax and recharge for the rest of your Fair adventure.

Wisconsin State Fair History Display

Cultivating 125 Years of Fair History - Explore the rich history that stemmed from Steven’s Farm in 1892 and blossomed into the State Fair Park you know and love today. Rooted in agriculture, this year’s exhibit cultivates knowledge of your beloved State Fair. The History Exhibit’s new home can be found in the south building of Exploratory Park. Don’t forget to complete your quiz to prove you are a History Expert and receive a prize!


Don't miss this bird's-eye view of all the fun down below! One-way tickets are $4.50, and round-trip is $7. Tickets are available at each end of the SkyGlider near the Exposition Center and on North Grandstand Avenue.

Middle of Anywhere Tour at U.S. Cellular® Terrace

Visit the U.S. Cellular® Middle of Anywhere Tour and see firsthand howU.S. Cellular has you covered in the Middle of Anywhere. Stop by to check out U.S. Cellular’s latest products and services, charge-up your phone and participate in fun activities to win great prizes! Located at the U.S. Cellular Terrace in front of the Expo Center.

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