Meijer Day

WEDNESDAY, AUGUST 6 - Save $5 on one adult admission ticket when you shop at Meijer! Present your Wisconsin Meijer store receipt of $40 or more from a purchase between July 31–August 6, 2025 at any ticket window on Wednesday, August 6 from 10am-4pm only. Limit one receipt per person. 

Prairie Farms Dairy Day, Honoring Educators

THURSDAY, AUGUST 7 - Educators are eligible for FREE admission when you present your school-issued ID or name badge at the ticket window, courtesy of Prairie Farms Dairy, on Thursday, August 7 from 10am-4pm only. Limit one admission per ID. 

Piggly Wiggly Day

FRIDAY, AUGUST 8 - Join Piggly Wiggly for a day full of family fun at the Wisconsin State Fair! Head to Central Park for a full day of family fun, kids games, and FREE samples from your favorite Piggly Wiggly brands from 10am-4pm.

Cream Puff Lovin’ Celebration, presented by UW Credit Union

SATURDAY, AUGUST 9 - Stop by Central Park for a spectacular celebration of State Fair's iconic treat, Original Cream Puffs, on Saturday, August 9 from 10am-3pm! With family-friendly activities and entertainment, including the highly anticipated Fairgoers Cream Puff Eating Contest, the Cream Puff Lovin’ Celebration, presented by UW Credit Union will be one to remember.

Wisconsin State Fair Park Foundation Day

SUNDAY, AUGUST 10 - Whether you're enjoying an ice-cold glass from the Milk House, a Dairyland Shake Shop chocolate shake, or a Blue Ribbon Brownie, know that your sips and bites are supporting the Wisconsin State Fair Park Foundation during the best 11 days of summer!

U.S. Army

AUGUST 1-11 - Serve your way! Whether you’re interested in full time or part time service, the Army has the best fit for you and your career goals. Discover the career for you and opportunities you never knew existed at the Army experience space. Located west of the Original Cream Puff Pavilion.

U.S. Marines

AUGUST 1-11 - No matter the obstacle, no matter the enemy, Marines will fight and win for our Nation. Do you have the distinctive fighting spirit to face down and defeat any threat? Learn more about the Marines at their activation space. Located on South Grandstand Avenue.

Guest Services Pavilion

The Guest Services Pavilion includes a Fair Information Center, First Aid Station, Family/Baby Care Center, and a live broadcasting booth for 620WTMJ Radio. Select sundries and other conveniences are available for purchase at this location along with the redemption of vouchers for and purchase of Bargain Books. The Guest Services Pavilion is located on the corner of Main Street & Central Avenue near the Exposition Center.

Restrooms

State Fair Park is a big place and we've got restrooms spread out over the entire grounds. Nearly every permanent building at State Fair Park includes restrooms inside of it, excluding smaller exhibit halls and open-air livestock barns. Dedicated restroom structures and portable restrooms are also spread out through the grounds.

History

The State Fair has evolved over time to meet current trends, including large farm machinery displays in the late 1800s, aviation demonstrations in the early 1900s, the war efforts in the 1940s, hot entertainment acts since the 1950s, the space race in the 1960s, new and crazy food trends in recent years, and much more.

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