New this year, Wisconsin State Fair is proud to recognize veteran-owned and operated locations throughout State Fair. Keep an eye out for special “Veteran-Owned & Operated” window stickers displayed at participating vendor locations. It’s one small way we’re honoring those who’ve served, continue to serve, and their families.
SUNDAY, AUGUST 3 - Veterans, military personnel, and their family members receive FREE admission by simply presenting a Military I.D. (DD214, VA ID, Military Common Access Card, or dependent ID) at any ticket window on Sunday, August 3 from 10am-4pm only. You and up to three family members will receive FREE admission, courtesy of Wisconsin State Fair. Limit four admissions per ID.
MONDAY, AUGUST 4 - Join Network Health for games and giveaways, free face painting, and more in Central Park from 10am-3pm.
TUESDAY, AUGUST 5 - The Milwaukee Bucks are bringing the energy of Fiserv Forum to the State Fair with a July admission promotion and a day of activities that will have you chanting “Fear the Deer!”
WEDNESDAY, AUGUST 6 - Save $5 on one adult admission ticket when you shop at Meijer! Present your Wisconsin Meijer store receipt of $40 or more from a purchase between July 31–August 6, 2025 at any ticket window on Wednesday, August 6 from 10am-4pm only. Limit one receipt per person.
THURSDAY, AUGUST 7 - Educators are eligible for FREE admission when you present your school-issued ID or name badge at the ticket window, courtesy of Prairie Farms Dairy, on Thursday, August 7 from 10am-4pm only. Limit one admission per ID.
FRIDAY, AUGUST 8 - Join Piggly Wiggly for family fun at the Wisconsin State Fair! Head to Central Park for a full day of kids games, FREE samples from your favorite Piggly Wiggly brands, and more from 10am-4pm.
SATURDAY, AUGUST 9 - Stop by Central Park for a spectacular celebration of State Fair's iconic treat, Original Cream Puffs, on Saturday, August 9 from 10am-3pm! With family-friendly activities and entertainment, including the highly anticipated Fairgoers Cream Puff Eating Contest, the Cream Puff Lovin’ Celebration, presented by UW Credit Union will be one to remember.
SUNDAY, AUGUST 10 - Whether you're enjoying an ice-cold glass from the Milk House, a Dairyland Shake Shop chocolate shake, or a Blue Ribbon Brownie, know that your sips and bites are supporting the Wisconsin State Fair Park Foundation during the best 11 days of summer!
The Guest Services Pavilion includes a Fair Information Center, First Aid Station, Family/Baby Care Center, and a live broadcasting booth for 620WTMJ Radio. Select sundries and other conveniences are available for purchase at this location along with the redemption of vouchers for and purchase of Bargain Books. The Guest Services Pavilion is located on the corner of Main Street & Central Avenue near the Exposition Center.
