AUGUST 8 - Calling all Fairgoers! Come enjoy a snack size bag of Lay’s, try your hand at the “Drop to Win” game to snag some Frito-Lay swag, and meet the Frito-Lay team! Located on the South SkyGlider Landing from 10am-2pm. While supplies last.
AUGUST 4-6 - Stop by to learn all about the Wisconsin potato industry - where your potatoes and vegetables come from, how they’re produced, unique ways to prepare them, and how they can power your performance! Located on Wisconsin Way from 10am-7pm.
Starting bright and early when State Fair opens each morning, one lucky group will be randomly selected as the UScellular® Fairgoers of the Day! Simply enter at the UScellular Main Entrance with your best smile for a chance to win a special prize pack.
AUGUST 9-10 - Keep an eye out for the Festival Foods Street Team at the Wisconsin State Fair. Located in Central Park on Saturday from 12pm-3pm and Sunday from 10am-2pm.
Fabricated to pay homage to Wisconsin’s industrial roots, the 1851 Steel & Stone water feature commemorates the first year of the Wisconsin State Fair. Located in Central Park.
Take a drink or fill your water bottle at the Exposition Center and Coliseum's bubblers as well as the Wisconsin Products Pavilion and Central Mall restrooms' water bottle filling stations.
Portesi has stayed in Central Wisconsin and in the family for over 65 years. They have kept the original recipes and methods close to heart, while leaving room for innovation and progress.
JULY 31 - AUGUST 10 - Visit the Newsradio 620 WTMJ Studio to see your favorite on-air personalities in action while they broadcast all about the State Fair and the news of the day. Located in the Guest Service Pavilion.
JULY 31 - AUGUST 10 - Check out Chevy’s newest lineup of vehicles and the chance to win fun giveaways. Located on Wetley Way near the Swine & Goat Barn.
These wonderful corporate partners are sponsoring great experiences and deals for the 2025 Wisconsin State Fair! Check them out below and start planning your trip to the State Fair.
