Central Park
Central Park features a different Fair partner or sponsor each day, offering fun activities for the entire family.
Plus, the Central Park Stage is the place to be with family-friendly entertainment each day!
Day Sponsors
Snap-on Milwaukee Mile 250 Day
FRIDAY, AUGUST 1 - Start your engines for the Snap-on Milwaukee Mile 250 Day! Here you’ll find an INDYCAR photo-op, racing-themed activities, and so much more in Central Park from 10am-3pm.
Veterans & Military Recognition Day
SUNDAY, AUGUST 3 - Veterans, military personnel, and their family members receive FREE admission by simply presenting a Military I.D. (DD214, VA ID, Military Common Access Card, or dependent ID) at any ticket window on Sunday, August 3 from 10am-4pm only. You and up to three family members will receive FREE admission, courtesy of Wisconsin State Fair. Limit four admissions per ID.
Milwaukee Bucks Kid’s Day
TUESDAY, AUGUST 5 - The Milwaukee Bucks are bringing the energy of Fiserv Forum to the State Fair with a July admission promotion and a day of activities that will have you chanting “Fear the Deer!”
Meijer Day
WEDNESDAY, AUGUST 6 - Save $5 on one adult admission ticket when you shop at Meijer! Present your Wisconsin Meijer store receipt of $40 or more from a purchase between July 31–August 6, 2025 at any ticket window on Wednesday, August 6 from 10am-4pm only. Limit one receipt per person.
Prairie Farms Dairy Day, Honoring Educators
THURSDAY, AUGUST 7 - Educators are eligible for FREE admission when you present your school-issued ID or name badge at the ticket window, courtesy of Prairie Farms Dairy, on Thursday, August 7 from 10am-4pm only. Limit one admission per ID.
Piggly Wiggly Day
FRIDAY, AUGUST 8 - Stop by the Piggly Wiggly display in Central Park! You can learn more about Piggly Wiggly, play some fun interactive games, and have a chance to win some pretty cool prizes!
Cream Puff Lovin’ Celebration, presented by UW Credit Union
SATURDAY, AUGUST 9 - Stop by Central Park for a spectacular celebration of State Fair's iconic treat, Original Cream Puffs, on Saturday, August 9 from 10am-3pm! With family-friendly activities and entertainment, including the highly anticipated Fairgoers Cream Puff Eating Contest, the Cream Puff Lovin’ Celebration, presented by UW Credit Union will be one to remember.
Wisconsin State Fair Park Foundation Day
SUNDAY, AUGUST 10 - Carry on the State Fair legacy year after year! Become an official “Friend of the Fair” and receive great benefits; plus, the pride in knowing you are supporting the Wisconsin State Fair Park Foundation.