Brand Experiences
Unique and exciting mobile brand experiences are popping up throughout State Fair on select days.
Check out each of the interactive exhibits below for the dates they will be at the State Fair and what you can find at their location.

Brand Experiences at State Fair
UScellular Terrace
JULY 31 - AUGUST 10 - Take a break from the hustle and bustle of the State Fair at the newly updated US Mode Lounge, located in the UScellular Terrace just outside the Exposition Center.
Bank Five Nine Street Team
JULY 31, AUGUST 1, AUGUST 4-8 - Bank Five Nine's Street Team is stopping by the Wisconsin State Fair to bring joy to Fairgoers with random acts of kindness. Find them in the Bank Five Nine Amphitheater area weekdays from 12pm - 3pm.
Potawatomi Casino Hotel Street Team
JULY 31 - AUGUST 2, AUGUST 4, & AUGUST 6-10 - Join Potawatomi Casino Hotel at the State Fair! Take a gamble and stop by the booth to get your hands on big prizes from reward play to branded swag and learn about your favorite casino's new Potawatomi Rewards. Located in Central Park from 12pm-3pm.
Idahoan Foods: Mashed on Tour
JULY 31 - AUGUST 3 - Join us for a spud-tacular time at the Wisconsin State Fair! Swing by the Idahoan Foods: Mashed on Tour to enjoy complimentary, on-the-go mashed potato cups in a variety of flavors, see the iconic Couch Potato Photo Op, and more. Located in Central Park from 10am-9pm.
Daiya Foods
JULY 31 - AUGUST 4 - Grab a bite from Daiya Foods, a dairy-free cheesy comfort food company. Located on the South SkyGlider Landing from 10am-6pm.
ZOA Energy
AUGUST 2 - Stop by the ZOA Energy sampling booth to recharge for your day at the State Fair! ZOA is a better for you energy drink that provides you with 160mg of natural caffeine, 6 B-vitamins, 100% DV of Vitamin C, 190mg of Hydration, and 190mg of BCAAs. Located in Central Park from 10am – 4pm. While supplies last.
Spudmobile
AUGUST 4-6 - Stop by to learn all about the Wisconsin potato industry - where your potatoes and vegetables come from, how they’re produced, unique ways to prepare them, and how they can power your performance! Located on Wisconsin Way from 10am-7pm.
Festival Foods Street Team
AUGUST 9-10 - Keep an eye out for the Festival Foods Street Team at the Wisconsin State Fair. Located in Central Park on Saturday from 12pm-3pm and Sunday from 10am-2pm.
Newsradio 620 WTMJ Studio
JULY 31 - AUGUST 10 - Visit the Newsradio 620 WTMJ Studio to see your favorite on-air personalities in action while they broadcast all about the State Fair and the news of the day. Located in the Guest Service Pavilion.
Chevrolet
JULY 31 - AUGUST 10 - Check out Chevy’s newest lineup of vehicles and the chance to win fun giveaways. Located on Wetley Way near the Swine & Goat Barn.
Case IH Tractor Display
There’s no better way to learn about what it takes to be a farmer than from Wisconsin-based company, Case IH. Located on Sue Wetley Ct. across from Compeer Financial Discovery Barnyard.