Central Marketplace

Bringing the shop to “Sips, Sounds, and Shops,” the Central Marketplace has a new look and a new vibe truly focused on small business! Located in the Bank Five Nine Amphitheater with entrances on Second Street, Central Avenue, Benno’s Micro Alley, and Grandstand Avenue.

Exposition Center

The air-conditioned 200,000 square foot Exposition Center is a shopper’s paradise! Get everything from a new mattress or patio set to the latest gadgets. Located on the south end of State Fair Park with entrances on Main Street and along the west side of the building.

Midwest Marketplace

Take a stroll through the Midwest Marketplace that offers custom-fitted toe rings, beach bags, handmade baskets, and more specialty items. Located west of the Original Cream Puff Pavilion with entrances on First Street, Wetley Way, and Main Street.

Mile Marketplace

Escape the sun in the shade of the Mile Marketplace featuring vendors selling everything from personalized hand sculptures to wearable seatbelt belts. Located under the Grandstand with entrances along the middle of Grandstand Avenue.

Original Cream Puff Pavilion

Find more than just Cream Puffs in the Original Cream Puffs Pavilion. Confections, packaged nuts, and soup mixes are a staple in this building. Located on the south end of State Fair with entrances on First Street, Dairy Lane, Main Street, and near the Ejection Seat.

Streets of State Fair

Find treasures like decorative fish, cowboy boots, custom-made signs, and more. Located throughout State Fair sprinkled amongst the concession trailers, attractions, and other buildings.

Wisconsin Products Pavilion

The Wisconsin Products Pavilion is a place for loving local products and eating amazing Wisconsin food. From tasty treats to your next meal, you'll see why agriculture is Wisconsin’s greatest industry with these amazing family-friendly prices. Located near Ag Village with entrances on Wisconsin Way, Central Avenue, and Grandstand Avenue.

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