Milwaukee Mile 250 Activations

There’s no shortage of fun around the Wisconsin State Fair Park!

Check below for activations and activities coming to the Free Fan Zone during the Milwaukee Mile 250 Weekend. There will be local vendors, giveaways throughout the area, and you may even run into a pop-up autograph session at one of the Team merchandise booths!

Please note, this information has not been updated for the 2025 event.

Activations – Free to the Public

  • Stop by to see your favorite driver and leave with some autographed memorabilia! American Legion will be hosting the official NTT INDYCAR SERIES and INDY NXT by Firestone driver autograph sessions on Friday, August 30 from 6:00-7:00PM. They will also have interactive games throughout the weekend, all while providing additional information to Veterans.

  • Wondering what it is like to drive a race car? Check out the Firestone display to participate in a driving simulator, 360° photo booth, and mini-car vending machine.

  • The Official INDYCAR Merchandise trailer is also a must-see, there is something for everyone!

  • Feeling thirsty, or wanting a sample of a new product? Stop by Electrolit and the Hy-Vee PERKS displays to pick up your free samples.

  • Before you leave, make sure to browse through the Racing for Freedom silent auction with specialized racing artwork and more.