Sponsorship

Wisconsin State Fair Overview
In 2017, the 166th Wisconsin State Fair, presented by U.S. Cellular, greeted 1,028,049 guests during the 11-day event, August 3-13. Each year, visitors of all ethnicities and ages enjoy the exciting Fair tradition. Memories and stories that have been established over decades are passed on through generations, relived and celebrated at the Fair – an annual tradition for many Wisconsin families. Wisconsin State Fair’s mission of family affordability is present not only at the admission gates but throughout the grounds, offering abundant attractions and activities for families to enjoy at little or no cost.

This year, we will celebrate 167 years of tradition during The Best 11 Days of Summer. Join the tradition by becoming a sponsor of the 2018 Wisconsin State Fair, August 2-12!

Experience Results at the Wisconsin State Fair
Customized sponsorships are our forte at Wisconsin State Fair! No matter what your corporate goals are, a package can be tailored to suit any sponsor’s needs. Whether your goal is to increase corporate visibility, enhance brand awareness, or launch a new product, Wisconsin State Fair is the ideal platform to reach more than 1,000,000 Fairgoers in 11 days.

We invite you to join the ever-growing partners who have enjoyed great success with the Wisconsin State Fair including U.S. Cellular, MillerCoors, Potawatomi Hotel & Casino, Mattress Firm, Case IH and many more!

Wisconsin State Fair Three-Year Attendance Information

Day of the Week 2017
2016
2015
Thursday
52,763
70,680
90,257
Friday
86,040
85,450
81,601
Saturday
129,364
132,489
131,761
Sunday
99,229
104,099
103,822
Monday
92,012
94,267
83,141
Tuesday
86,070
71,311
78,611
Wednesday
80,913
72,413
81,610
Thursday
60,066
71,061
75,647
Friday
88,811
66,139
85,067
Saturday
131,394
129,754
120,963
Sunday
121,387
118,152
95,573
TOTAL ATTENDANCE
1,028,049
1,015,815
1,033,053

Wisconsin State Fair Demographic Information

Fairgoer Demographics
Gender – Male: 43%  Female: 57%
Median Household Income – $66,285
Average Age – 40 years

Attendance by Georgraphic Location
Wisconsin: 84%
Illinois: 13%
Other: 3%

Distance Traveled to Attend Fair
Less than 50 miles: 33.9%
51-74 miles: 25%
75-100 miles: 20.9%
101-150 miles: 13.4%
More than 150 miles: 6.8%

Average Length of Stay: 5-7 hours

Average Days Attended: 3

Social Media Information (as of October 2017)
Facebook – 180,825 likes
Twitter – 19,700 followers
Instagram – 8,961 followers
Youtube – 272,196 video views

WiStateFair.com Analytics (May 1-August 13)
Unique Visitors – 842,693
Page Views – 5,284,372
Pages/Visit – 3.75
Average Visit Duration – 2 hours & 52 minutes


Mobile Marketing
Wisconsin State Fair has a number of areas and opportunities for mobile marketing experiences.  We are able to accommodate tours with all different size requirements as well as having the flexibility for activation from one day to all 11!  Wisconsin State Fair also allows tours to sample, coupon, and lead generate.

Have questions about Mobile Marketing or any sponsorship opportunity at Wisconsin State Fair? Contact Jocee Weaver, Sponsorship Manager, at jocee.weaver@wistatefair.com or 414.266.7075.

Sponsorship Opportunities
Not completely sure what sponsorship opportunity best suits your needs? We pride ourselves on customized sponsorships. Please contact us and we will work together to create something just for your specific goals and objectives.


Sponsorship Benefits & Exposure
All sponsorships have the opportunity to include the following benefits and exposure within sponsorship packages:
– Inclusion in Wisconsin State Fair Collateral Materials
– Onsite Sponsorship Recognition
– Website Recognition and Links
– Admission Tickets and Hospitality

Other promotional activities which can be worked into sponsorship packages include:
– On-Site or Retail Traffic Builders
– Advance Ticket Outlets
– Admission Discounts and Promotions
– On-Site Sampling Opportunities, 2oz or less
– Social Media Promotions

Wisconsin State Fair Sponsorship Department Contact Information:
Jocee Weaver, Sponsorship Manager
jocee.weaver@wistatefair.com  //  414.266.7075