Sponsorship

Wisconsin State Fair Overview
In 2015, the 164th Wisconsin State Fair, presented by U.S. Cellular, greeted a record-breaking 1,033,053 guests during the 11-day event, August 6-16, an increase in attendance of over 7% from 2014. Each year, visitors of all ethnicities and ages enjoy the exciting Fair tradition. Memories and stories that have been established over decades are passed on through generations, relived and celebrated at the Fair – an annual tradition for many Wisconsin families. Wisconsin State Fair’s mission of family affordability is present not only at the admission gates but throughout the grounds, offering abundant attractions and activities for families to enjoy at little or no cost.

This year, we will celebrate 165 years of tradition during The Best 11 Days of Summer. Join the tradition by becoming a sponsor of the 2015 Wisconsin State Fair, August 4-14!

Experience Results at the Wisconsin State Fair
Customized sponsorships are our forte at Wisconsin State Fair! No matter what your corporate goals are, a package can be tailored to suit any sponsor’s needs. Whether your goal is to increase corporate visibility, enhance brand awareness, or launch a new product, Wisconsin State Fair is the ideal platform to reach more than 1,000,000 Fairgoers in 11 days.

We invite you to join the ever-growing partners who have enjoyed great success with the Wisconsin State Fair including U.S. Cellular, MillerCoors, Potawatomi Hotel & Casino, Bank Mutual, Mattress Firm, Case IH and many more!

Wisconsin State Fair Three-Year Attendance Information

Day of the Week 2015
2014
2013
Thursday
90,257
73,378
83,067
Friday
81,601
70,629
82,605
Saturday
131,761
128,044
121,799
Sunday
103,822
98,468
109,944
Monday
83,141
75,808
72,655
Tuesday
78,611
78,536
75,804
Wednesday
81,610
79,665
71,681
Thursday
75,647
75,812
81,738
Friday
85,067
100,194
93,034
Saturday
120,963
136,740
122,395
Sunday
95,573
113,607
97,830
TOTAL ATTENDANCE
1,033,053
1,030,881
1,012,552

Wisconsin State Fair Demographics
Gender  –  Male: 40.5%  Female: 59.5%
Average Length of Stay  – 6-7 hours
Median Household Income  – $65,900
Average Age  – 38

Wisconsin Attendees  – 83.8%
Metro Milwaukee  – 25.7%
Southeastern Wisconsin  – 38.5%
Madison  – 9.1%
Fox Valley  – 8.6%
Other  – 1.9%

Illinois Attendees  – 13.4%
Northern Chicago Suburbs  – 38.8%
Western Chicago Suburbs – 23.3%
Chicago Metro – 16.4%
Northern Illinois  – 38.4%
Rockford  – 8.7%
Other  – 12.8%

2015 Attendance Figures & Webtrends (coming soon!)


Mobile Marketing
Wisconsin State Fair has a number of areas and opportunities for mobile marketing experiences.  We are able to accommodate tours with all different size requirements as well as having the flexibility for activation from one day to all 11!  Wisconsin State Fair also allows tours to sample, coupon, and lead generate.

Have questions about Mobile Marketing or any sponsorship opportunity at Wisconsin State Fair?  Contact Jen Puente, Sponsorship Manager, at jennifer.puente@wistatefair.com or 414.266.7074.

Sponsorship Opportunities
Not completely sure what sponsorship opportunity best suits your needs? We pride ourselves on customized sponsorships. Please download some of the sponsorship opportunities available at Wisconsin State Fair.  Remember, every sponsorship is customized so if you do not see something that suits your needs, please contact us and we will work together to create something just for your specific goals and objectives.


Sponsorship Benefits & Exposure
All sponsorships have the opportunity to include the following benefits and exposure within sponsorship packages:

– Inclusion in Wisconsin State Fair Collateral Materials
– PA Announcements
– Onsite Sponsorship Recognition
– Website Recognition and links
– Admission Tickets and Hospitality

Other promotional activities which can be worked into sponsorship packages include:
-On-site or retail traffic builders
-Advance ticket outlets
-Admission discounts and promotions
-On-site sampling opportunities, 2oz or less

Wisconsin State Fair Sponsorship Department Contact Information:
Jennifer Puente, Sponsorship Manager
jennifer.puente@wistatefair.com  //  414.266.7074

Katie Chapman, Sponsorship & Marketing Coordinator
katie.chapman@wistatefair.com
  //  414.266.7075