The mission of Wisconsin State Fair Park is to provide a leading year-round venue for agricultural, exhibition, sports, entertainment, cultural and educational uses to enhance the economic and social benefits to Wisconsin’s residents and visitors.
State Fair Park is a place where visitors create memories that transcend generations. The nearly 200-acre Fair Park is a year-round entertainment venue hosting events, activities and meetings throughout the four seasons. Home to the Exposition Center, Tommy G. Thompson Youth Center, Milwaukee Mile Speedway, Wisconsin Products Pavilion and Original Cream Puff Pavilion, hundreds of events are held at the Fair Park each year.
As an agency of the state of Wisconsin, the State Fair Park Board of Directors is responsible for hiring the CEO/Executive Director. They provide fiscal oversight and direction for the Fair Park, while the day-to-day operations and programming of the venue are the responsibility of CEO and staff. The board is comprised of 13 individuals representing various communities, industries, and members of the Wisconsin state legislature. The board is led by a Chairperson who is appointed by the Governor. As a revenue generating agency, State Fair Park does not receive direct taxpayer subsidies, however its employees are State of Wisconsin employees and the Fair Park does received some benefits and support from the state for capital improvements and repairs primarily related to infrastructure.
While the Fair Park operates year round, it was ultimately created as a home for the Wisconsin State Fair, presented by U.S. Cellular. The Fair will celebrate 169 years of tradition in 2020 and annually welcomes over one million Fairgoers over the course of its 11-day run. The Fair is an agriculture and entertainment extravaganza and one of the state’s most affordable, family-friendly events of the summer. Visitors can enjoy Ag Village where hundreds of shows and exhibits feature thousands of animals and their exhibitors.
Wisconsin’s largest agricultural showcase is rounded out with educational programs on agriculture and renewable energy, milking demonstrations and much more. The Wisconsin Products Pavilion offers Fairgoers the opportunity to learn more about what’s made in our fine state as well as purchase a plethora of products to eat on-site or take home for later. Horticulture, craft, textile and culinary competitions and displays are found in Grand Champion Hall, which is filled to the brim with beautiful creations for all to see.
Hundreds of food and beverage concessionaires are sprinkled throughout the Fair Park, featuring everything from the crazy concoctions entered in our Sporkies food competition to Wisconsin’s unofficial official food, deep-fried cheese curds. The Fair’s signature food item is the world famous and delectably delicious Original Cream Puff, which has been sold at the Fair since 1924. Nearly 400,000 puffs are consumed annually!
There’s no shortage of entertainment at the Fair, with 30 FREE stages highlighting a broad range of genres including country, rock, pop, R&B, nostalgia, comedy and even interactive, educational shows for families. The Main Stage presented by Potawatomi Hotel & Casino offers headlining entertainment nightly and features some of today’s biggest nationally touring acts.
The Fair is also a shopper’s paradise, with multiple marketplaces featuring hundreds of vendors who provide every imaginable type of jewelry, home goods, cookware, and as-seen-on-TV products! In addition to shopping, activities and attractions can be found throughout the grounds and include the SpinCity amusement ride and game area, the Sky Glider that offers a bird’s eye view of the Fair, the Giant Slide that will elicit joyous giggles from all, a Central Park bustling with daily activities and so much more.