Wisconsin State Fair Dairy Promotion Board

The Wisconsin State Fair Dairy Promotion Board is made up of individuals passionate about promoting Wisconsin’s $45.6 billion dairy industry during the Wisconsin State Fair.


2020 Scholarship Information

2020 Scholarship Application

Congratulations to our scholarship recipients:

  • Meikah Dado, Amery
  • Arial Graveen, Merrill
  • Lydia Luebke, Kiel

General Information

The Real Wisconsin Cheese Grill

Located in the Wisconsin Products Pavilion, the Real Wisconsin Cheese Grill features grilled cheese sandwiches made with real, Wisconsin Cheddar or Swiss. Fresh cheese curds, mozza whips, individually-wrapped cheese sticks and Sargento’s Balanced Breaks are also available. Watch for daily sandwich specials on our Facebook page!

Blue Ribbon Dairy Products Auction

The Blue Ribbon Dairy Products Auction features the sale of each blue-ribbon entry from the Wisconsin State Fair Dairy Products Contest. The money raised at the auction supports student scholarships and the board’s dairy promotion efforts at the Wisconsin State Fair.

2019 Dairy Products Auction Highlights

Dairyland Youth Celebration

The Dairyland Youth Celebration, which celebrates the achievements of Wisconsin State Fair junior dairy and junior dairy goat exhibitors, provides an exciting conclusion to one of the largest and most competitive junior dairy shows in the world.

2019 Dairyland Youth Celebration Highlights

Dairy Lane

NEW FOR 2019! Dairy Lane will navigate fairgoers through places where dairy intersects with their lives. With signage designed to mimic street signs and places of interest – including a grocery store, cheesemaking trailer, house and farm – the exhibit will feature interactive, touch-screen displays, as well as live animals. The new exhibit, which replaces the House of Moo, is the most extensive enhancement to the Lower Cattle Barn in more than a decade.

Milking Demonstrations

Cow Milking Demonstrations
Milking demonstrations are held daily at 11 am, 1 pm, 3 pm and 5 pm at the Wisconsin State Fair Milking Parlor.

Dairy Goat Milking Demonstrations
Milking demonstrations are held daily at 12 pm, 2 pm and 4 pm at the Wisconsin State Fair Milking Parlor.


  • AgSource
  • Andis
  • Baker Cheese
  • CentralStar Cooperative
  • Coburn Co.
  • Compeer Financial
  • Complete Feed Service
  • Dairy Business Association
  • Dairy Farmers of Wisconsin
  • Edge
  • Foremost Farms USA
  • Giant Slide
  • Henning’s Cheese
  • Insight FS
  • Mars Cheese Castle
  • Mixdesign
  • Montchevre
  • Nasco
  • Prairie Farms
  • Professional Dairy Producers of Wisconsin
  • Sargento Cheese
  • Valero
  • Vita Plus
  • WE Energies
  • West Allis Cheese & Sausage Shoppe
  • Wisconsin Ayrshire Breeders Association
  • Wisconsin Brown Swiss Canton I
  • Wisconsin Brown Swiss Association
  • Wisconsin Cheese Makers Association
  • Wisconsin Dairy Goat Association
  • Wisconsin Guernsey Breeders Association
  • Wisconsin Jersey Breeders Association
  • Wisconsin Junior Holstein Association
  • Wisconsin Milking Shorthorn Breeders
  • Wisconsin State Fair Park Foundation
  • Zoetis

For more information, contact Katy Katzman at 262.903.6727 or katzman@idcnet.com.