Dairy Promo Board

The Wisconsin State Fair Dairy Promotion Board is made up of individuals passionate about promoting Wisconsin’s $43.4 billion dairy industry during the Wisconsin State Fair.


2019 Scholarship Information

2019 Scholarship Application

Congratulations to our scholarship recipients:

  • Carmen Haack, Algoma
  • Erica Helmer, Plymouth
  • Brandon Strupp, Hartford
  • Stephanie Thiel, Plymouth
  • Casey Waite, Janesville
  • Colin Wussow, Cecil

General Information

The Real Wisonsin Cheese Grill

Located in the Wisconsin Products Pavilion, the Real Wisconsin Cheese Grill features grilled cheese sandwiches made with real, Wisconsin Cheddar or Swiss. Fresh cheese curds and individually-wrapped cheese sticks are also available.

Wisconsin State Fair Dairy Products Contest

Enter Online Here!Online entries close June 7, 2019 – 5 pm Central Time at regular fees
Dairy Products Contest Entry Information (Cheese, Butter, Yogurt & Sour Cream)
Dairy Products Contest Entry FormJune 7, 2019: Postmark for mailed entries

2019 Dairy Products Results
2019 Dairy Products Competition Press Release

2019 Blue Ribbon Dairy Products Auction

Date: Thursday, August 8
Time: 4 pm
Location: Saz’s Hospitality Village – Wisconsin State Fair Park

2018 Dairy Products Auction Highlights

The Blue Ribbon Dairy Products Auction features the sale of each blue-ribbon cheese entry as well as the champion butter, sour cream and yogurt entry, from the Wisconsin State Fair Dairy Products Contest. The money raised at the auction supports student scholarships and the board’s dairy promotion efforts at the Wisconsin State Fair.

2019 Dairyland Youth Celebration

Date: Sunday, August 4
Time: 10 am
Location: Coliseum

2018 Dairyland Youth Celebration Highlights

The Dairyland Youth Celebration, which celebrates the achievements of Wisconsin State Fair junior dairy exhibitors, provides an exciting conclusion to one of the largest and most competitive junior dairy shows in the world.

House of Moo

The House of Moo, located in the dairy barn, is a hands-on, dairy education center that builds public awareness of Wisconsin’s $43.4 billion dairy industry. The exhibit reaches nearly 200,000 fairgoers annually.

Milking Demonstrations

Milking demonstrations are held four times a day at 11 am, 1 pm, 3 pm and 5 pm at the Wisconsin State Fair Milking Parlor.


  • AgSource
  • American Wood Fibers
  • Andis
  • Animart
  • Baker Cheese
  • Coburn Co.
  • Compeer Financial
  • Complete Feed Service
  • Culver’s
  • Dairy Business Milk Marketing Cooperative
  • East Central Select Sires
  • Giant Slide
  • Grassland Dairy Products
  • Henning’s Cheese
  • Montchevre-Betin
  • Nasco
  • Prairie Farms
  • Professional Dairy Producers of Wisconsin
  • Sargento Cheese
  • Sendik’s Fine Foods
  • Swiss Valley Farms
  • Valero
  • Vita Plus
  • WE Energies
  • Wells Fargo
  • Wisconsin Ayrshire Breeders Association
  • Wisconsin Brown Swiss Canton I
  • Wisconsin Brown Swiss Association
  • Wisconsin Brown Swiss Juniors
  • Wisconsin Cheese Makers Association
  • Wisconsin Dairy Goat Association
  • Wisconsin Jersey Breeders Association
  • Wisconsin Junior Holstein Association
  • Wisconsin Milk Marketing Board
  • Wisconsin Milking Shorthorn Breeders
  • Wisconsin State Fair Park Foundation
  • World Dairy Expo

For more information, contact Katy Katzman at 262.903.6727 or katzman@idcnet.com.