 Tasty Experience at the Wisconsin State Fair
Imagine if you will… It’s Thursday morning, ten o’clock- You have been waiting all summer for this, opening day of the Wisconsin State Fair. Bright sun and not a cloud in the sky as you stroll Grandstand Avenue. Up ahead you spy a spiral of smoke coming from that building…and where there’s smoke there must be fire. NO danger here…just to your waistline. You recognize the familiar smell of a fresh Wisconsin bratwurst sizzling on the grill. Some might think it’s a bit early in the day, but slathered with mustard and topped with sauerkraut you just can’t refuse.
Forging ahead as you nosh on your customized brat you pass a Mom, Dad & the two youngsters lounging on the park bench nibbling on ears of corn. Temptation cannot be resisted. Moments later you’re doing some nibbling of your own with butter dribbling down your chin and taste of fresh sweet corn attacking your senses. Several hours later the sun is setting on the western edge of YOUR Fair Park and its time to put your feet up for a bit…sip an ice cold one at the beer pavilion and relax to some music. No dancing on tables at this spot. One last stroll around the Park…and then the ultimate choice…Cream Puffs on your left…Cheese curds on your right.
DECISIONS DECISIONS... Being the seasoned Fair-goer that you are, you have the perfect solution. Cheese curds for the walk to the car and a 6 pack of cream puffs for dessert at home. MISSION ACCOMPLISHED… and the best part is, there are still 10 days of the Fair to go. Feeding the Fair-goers diverse appetite is our MISSION.
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How to Appy to be a Food Vendor
The Food Vendor Services Department appreciates your interest in participating
in the Wisconsin State Fair.
The Food Vendor Services Department designs the programming and layout strategy for the Fair
and coordinates individual vendor placement. Although the Fair prides itself in having a high rate
of Vendor retention, we are continually searching for concessionaires that offer a diverse food selection for our Fair goers. To be considered for the 2010 Wisconsin State Fair, please follow
the application process as outlined in the Applications & Forms linked below. |
General Information
All Vendors conducting business at the Wisconsin State Fair must have a valid Vendor License Agreement. Vendors are limited to sell only the products or services listed on this agreement.
Food & Beverage Vendors are subject to pay the standard percentage rates based on their
assigned food & beverage category on all sales less the sales tax.
Wisconsin State Fair gates open daily at 8am. Buildings are open daily from 9am until 10pm, except for the last day of the Fair when buildings close at 9pm.
Outside Vendors must be open daily from 9am and close no earlier than 10:30pm Outside Vendors may remain open until 11:30pm Monday through Thursday and 12:30am on Friday and Saturday.
On the Final Day of the Fair, all Vendors must be closed by 8:45pm.
Vendor locations are required to be staffed and open for business every day of the Fair during public hours of operation.
Wisconsin State Fair has an “All Pay Gate” policy for admission and parking. Reduced rate Exhibitor Admission Tickets are available to all contracted Vendors, additional information on ordering Vendor tickets will be included with the Vendor License Agreement. See Fair Application for admission and parking ticket prices.
All vendors are subject to pay State of Wisconsin retail sales tax. Information on current rates and procedures will be included in your contract package. |
Application & Forms
All applications and electrical forms must be filled out completely, and returned to the Exhibitor & Vendor Services Department.
Please review the Selection Process for timelines and other important information.
Food & Beverage Application Form 
Indoor Electrical Form
Outdoor Electrical Form
Selection Process
Fair Demographics
Mail Completed Applications to:
Wisconsin State Fair Park
Exhibitor & Vendor Services
640 S. 84th Street
West Allis, WI 53214
● Your application does not imply a contractual agreement; it is merely your request to be
considered for space.
● DO NOT send a deposit with your application, it does not guarantee a space will be offered.
● A color photo or detailed drawing of your operation must be submitted with your application.
● Applications will be filed by date received, product and / or service. |
