Vendor Information

Vendor Information

Applications for the 2018 Wisconsin State Fair are now available! Please see below under “Commercial Vendors” for an application packet for retail or informational space rental and see under “F&B, Attraction Vendors” for an application for food, beverage, and attraction space rental.

Become a Vendor at Wisconsin State Fair

In 2017, the Wisconsin State Fair welcomed over 1,000,000 visitors as we celebrated our 166th annual Fair.

Be part of our successful event! With multiple marketplaces featuring over 700 vendors who provide every imaginable type of food, jewelry, ware, home good and product, the Fair is a shopper’s delight and an ideal place to promote and sell your products. Many of our vendors return every year to display and sell their products and services at this exciting, 11-day event.

To be considered for the Wisconsin State Fair, please follow the application process as outlined in the Applications & Forms linked below.

New Vendor Selection Process

Thank you for your interest in participating at the Wisconsin State Fair!

The number of new applications received each year is generally greater than the space we have available since the majority of our vendors choose to return each year. Unfortunately, not all applicants will receive a Vendor License Agreement to fill the remaining spaces.

New applicants are selected based on the following criteria:

  • Completed application (including references and color photos)
  • Uniqueness of product or service, lack of duplication
  • Appearance and professionalism of display in color photos submitted with application
  • Availability of appropriate space
  • References, referrals, experience and/or written recommendations

Selection Process Timeline:

  • Early January:  Application posted and available on wistatefair.com
  • March 30:  Space is allocated to all returning vendors.
  • Last Friday in May:  All applicants who have applied before this date will be notified of our decision on their application.

Selection of new vendors will continue until all available space is filled. If your application is selected, you will be notified immediately, and a Vendor License Agreement will be sent to you.

Submitting an Application:

Applications and photos may be submitted via email at exhibitorservices@wistatefair.com or mailed to Wisconsin State Fair Park c/o Vendor Services 640 S. 84th St. West Allis, WI 53214. Please do not send a deposit with your application. Submitting an application does not guarantee a space at the Wisconsin State Fair.

All applications are kept on file for 2 years. However, if your application is not selected, we suggest you fill out a new application annually.

Commercial Vendor Information & Application

Applications, Forms & Tickets
All applications and electrical connection forms must be filled out completely, and returned to the WSF Vendor Services Department.

You will be notified of our decision on May 25, 2018. If you have questions about the status of your application, we ask that you please contact us after June 1, 2018.

Food & Beverage, Attraction Vendor Information & Application

Applications, Forms & Tickets
All applications and electrical connection forms must be filled out completely, and returned to the WSF Vendor Services Department.

You will be notified of our decision on May 25, 2018. If you have questions about the status of your application, we ask that you please contact us after June 1, 2018.

General Vendor Information

General Information
All Vendors conducting business at the Wisconsin State Fair must have a valid Vendor License Agreement. Vendors are limited to sell only the products or services listed on their agreement. Food & Beverage Vendors are subject to pay the standard percentage rates based on their assigned food & beverage category on all sales less the state of Wisconsin retail sales tax.

Vendor Admission Tickets & Credentials
Wisconsin State Fair has an “All Pay Gate” policy for admission and parking. Reduced rate Vendor Admission Tickets are available to all licensed vendors, additional information on ordering Vendor tickets will be included with the Vendor License Agreement. See Fair Application for admission and parking ticket prices.

Licensed vendors for the Wisconsin State Fair may purchase discounted admission tickets by clicking the link below beginning in May. You will need to enter the password you received with your vendor license agreement from the State Fair Vendor Services Department.

Click here to purchase tickets

Contact Us

Questions about the above information? Call us at 414-266-7040 or email us at exhibitorservices@wistatefair.com and we’d be happy to answer them for you.

2018-01-12T17:03:33+00:00
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