Vendor Information

Vendor Information

Applications for the 2018 Wisconsin State Fair are now available! Please see below under “Commercial Vendors” for an application packet for retail or informational space rental and see under “F&B, Attraction Vendors” for an application for food, beverage, and attraction space rental.

Become a Vendor at Wisconsin State Fair

In 2017, the Wisconsin State Fair welcomed over 1,000,000 visitors as we celebrated our 166th annual Fair.

Be part of our successful event! With multiple marketplaces featuring over 700 vendors who provide every imaginable type of food, jewelry, ware, home good and product, the Fair is a shopper’s delight and an ideal place to promote and sell your products. Many of our vendors return every year to display and sell their products and services at this exciting, 11-day event.

To be considered for the Wisconsin State Fair, please follow the application process as outlined in the Applications & Forms linked below.

New Vendor Selection Process

Thank you for your interest in participating at the Wisconsin State Fair!

The number of new applications received each year is generally greater than the space we have available since the majority of our vendors choose to return each year. Unfortunately, not all applicants will receive a Vendor License Agreement to fill the remaining spaces.

New applicants are selected based on the following criteria:

  • Completed application (including references and color photos)
  • Uniqueness of product or service, lack of duplication
  • Appearance and professionalism of display in color photos submitted with application
  • Availability of appropriate space
  • References, referrals, experience and/or written recommendations

Selection Process Timeline:

  • Early January:  Application posted and available on wistatefair.com
  • March 30:  Space is allocated to all returning vendors.
  • Last Friday in May:  All applicants who have applied before this date will be notified of our decision on their application.

Selection of new vendors will continue until all available space is filled. If your application is selected, you will be notified immediately, and a Vendor License Agreement will be sent to you.

Submitting an Application:

Applications and photos may be submitted via email at exhibitorservices@wistatefair.com or mailed to Wisconsin State Fair Park c/o Vendor Services 640 S. 84th St. West Allis, WI 53214. Please do not send a deposit with your application. Submitting an application does not guarantee a space at the Wisconsin State Fair.

All applications are kept on file for 2 years. However, if your application is not selected, we suggest you fill out a new application annually.

Commercial Vendor Information & Application

Applications, Forms & Tickets
All applications and electrical connection forms must be filled out completely, and returned to the WSF Vendor Services Department.

You will be notified of our decision on May 25, 2018. If you have questions about the status of your application, we ask that you please contact us after June 1, 2018.

Food & Beverage, Attraction Vendor Information & Application

Applications, Forms & Tickets
All applications and electrical connection forms must be filled out completely, and returned to the WSF Vendor Services Department.

You will be notified of our decision on May 25, 2018. If you have questions about the status of your application, we ask that you please contact us after June 1, 2018.

FAQ – Vendor Applications

There’s a lot that goes into becoming a vendor at the Wisconsin State Fair. Please see below for answers to the most frequently asked questions.

Q: How many people attend the Wisconsin State Fair? 2018-02-14T12:22:44+00:00

A: The Wisconsin State Fair has seen over one million visitors each year for the last five years.

Q: How do I submit my application? 2018-02-14T12:22:54+00:00

A: You may either email your application to exhibitorservices@wistatefair.com or mail it to Wisconsin State Fair, c/o Vendor Services Department, 640 S 84 St, West Allis WI 53214. Applications cannot be accepted via fax.

Q: When are applications due? 2018-02-14T12:22:59+00:00

A: There is no due date for vendor applications. New vendor applications will typically be considered for space beginning April 15. All applicants who apply before the end of May will be notified of our decision by the last Friday in May. Applications received after the last Friday in May will be considered as space becomes available and will only be contacted if offered space.

Q: Is there space still available? 2018-02-14T12:23:05+00:00

A: New vendor applications will start being considered for space in spring. Selection of new vendors will continue until all available space is filled. While most spaces are filled prior to June 1, we continue to accept applications until the start of the Fair and fill vendor space if a cancellation occurs.

Q: Are there any exclusive product categories? 2018-02-14T12:23:10+00:00

A: Exclusive rights to soda and bottled water distribution are held by Coca-Cola. Exclusive rights to display and sell mattresses at WSF are held by Mattress Firm. Exclusive rights to the cellular provider category are held by US Cellular.

Q: Is there a cost to apply? 2018-02-14T12:23:15+00:00

A: There is no cost to submit an application. Please do not send any payment with your application. Submitting an application does not guarantee a space at the Wisconsin State Fair.

Q: How are vendors chosen? 2018-02-14T12:23:22+00:00

A: New applicants are selected based on uniqueness of product or service, appearance of display in color photos submitted with application, availability of space, and prior experience at events.

Q: What can I do to increase my chances of being selected as a new vendor? 2018-02-14T12:23:27+00:00

A: Be sure to follow all instructions on the application, including sending color photos of your display. Incomplete applications will not be considered for space.

Q: When will I find out if my application has been accepted? 2018-02-14T12:23:32+00:00

A: You will be notified of our decision on or before the last Friday in May. If you have any questions about the status of your application, we ask that you please contact us after June 1.

Q: Can I choose my booth location? 2018-02-14T12:23:36+00:00

A: You may prioritize your booth location on the application. However, we will not know what areas are available until we have processed all requests from returning vendors. Our team will try to accommodate applicants as best we can. We place all vendors in locations that we feel will be beneficial to both the vendor and Fairgoer.

Q: What are the hours of the Wisconsin State Fair and how long do I need to keep my booth open? 2018-02-14T12:23:42+00:00

A: Fair hours are Sunday – Thursday: 8:00am-11:00pm (last Sunday close at 10:00pm) and Friday – Saturday: 8:00am-12:00am

Vendors in buildings are required to be open from 9:00am-10:00pm every day. Vendors outside are required to be open from 9:00am until 1 hour before close (with the option to stay open until the Fair closes).

Q: Can I open for just a weekend or select days? 2018-02-14T12:23:47+00:00

A: Vendors must operate for all 11 days of the Wisconsin State Fair. For information on bringing in a Mobile Tour, please contact our Sponsorship Department.

Q: What is included with the cost of booth rental? 2018-02-14T12:23:52+00:00

A: The cost of booth rental includes only the space, with pipe and drape or tenting included in certain locations. Utilities, parking, and admission are not included in this cost. See Vendor Manual for complete details.

Q: What if I need electricity? 2018-02-14T12:23:58+00:00

A: Rates for electrical connections vary by booth location and amount of electricity needed. Please refer to the Vendor Utility Forms included in the application packets for pricing.

Q: Will I need to obtain admission for all of my employees? 2018-02-14T12:24:06+00:00

A: Yes. Wisconsin State Fair has an “All Pay Gate” policy for admission. Vendor admission may be purchased at a reduced rate starting on May 1.

Q: Where can I park? 2018-02-14T12:24:12+00:00

A: Vendors have 4 options for parking:

  1. Daily Parking: Parking may be purchased on a daily basis for the General Parking lots at a cost of $12 per day available for purchase at the gate. This option does not include delivery access.
  2. General Parking/Delivery Permits: General Parking/Delivery Permits are available through the WSF Ticket Office. At $132 per permit, General Parking allows for parking in the general, public parking lot and allows for only one vehicle entrance per day, valid for all eleven days of the event. Please note that if the parking lots are full of vehicles, this permit does not guarantee a parking space. These permits also include delivery privileges during non-Fair hours.
  3. Reserved Vendor Parking: Wisconsin State Fair offers vendors the chance to park on the grounds in two reserved areas. Permits for each of these areas include delivery privileges during non-Fair hours, as well as unlimited in and out privileges for one vehicle. Prices vary by vehicle size. Please see the Vendor Parking Order Form for rates.
  4. Outside of WSFP: Vendors may also choose to find parking on the streets in the neighborhoods surrounding Wisconsin State Fair Park at no cost. This option does not include delivery access.
Q: Is there free Wi-Fi available for vendors? 2018-02-14T12:24:17+00:00

A: Portions of the Fair Park are equipped with free Wi-Fi for Fairgoer use only. The free Wi-Fi is not secure, and does not have the capabilities to carry any significant streaming or transaction services. Hardline internet connections are available through WSFP in the Exposition Center only (please refer to the Vendor Utility Forms for pricing). Internet access for all other locations in the Fair Park must be arranged directly through an internet service provider.

Q: What type of insurance do I need? 2018-02-14T12:24:21+00:00

A: All vendors must obtain and provide a certificate of general liability insurance for a minimum of $1,000,000. The policy dates must be effective a minimum of July 20 – August 20, and the Description of Operations must note “the State of Wisconsin, Wisconsin State Fair Park Board, its officers, its agents and its employees are additionally insured”. General liability insurance through a group plan offered by Haas & Wilkerson may be purchased. In addition, all vendors with paid employees must obtain and provide a certificate of worker’s compensation insurance. See the Vendor Manual for complete details.

Q: Can I rent tables or chairs from Wisconsin State Fair? 2018-02-14T12:24:26+00:00

A: No. However, we will provide you with the contact information for our onsite decorating company that provides these services.

Q: Can we go outside of our footprint? 2018-02-14T12:24:32+00:00

A: All vendors must stay within their footprint at all times. “Hawking” is not permitted.

Q: Is there space for camping or RV connections? 2018-02-14T12:25:10+00:00

A: Camping is not permitted at Wisconsin State Fair Park unless in a Recreational Vehicle (RV) within a space designated by the WSFP RV Park. Space in the RV Park is limited and is recommended to be booked early.

Q: What type of permits are required? 2018-02-14T12:25:15+00:00

A: All vendors must comply with all City, County and State ordinances and laws. All vendors operating at Wisconsin State Fair must have a valid Wisconsin Tax ID Number, this may be obtained after vendor acceptance. Vendors operating out of a tent must provide proof that the tent is fire retardant. Vendors selling food must obtain the appropriate permit from the Wisconsin Department of Agriculture, Trade, and Consumer Protection for their operation.

Q: If chose as a vendor, when would booth rental and associated fees be due? 2018-02-14T12:25:20+00:00

A: Due dates vary by when agreements for space are issued; the earliest agreement due date is June 1. For new vendors, one half of the agreement balance is due approximately two weeks after the agreement is offered.

Q: Will I need to apply for space every year if I don’t get in? 2018-02-14T12:25:25+00:00

A: All applications are kept on file for 2 years, but it is recommended that you apply annually to provide updated information and to signal your continued interest. All vendors participating in the Wisconsin State Fair will be given a renewal application as their opportunity to apply for space at next year’s Fair.

Q: Are there sponsorship opportunities available? 2018-02-14T12:25:30+00:00

A: Yes. Please refer to our Sponsorship page of our website for more details. Note: all space allocations are determined by the Vendor Services Department and require an application.

General Vendor Information

General Information
All Vendors conducting business at the Wisconsin State Fair must have a valid Vendor License Agreement. Vendors are limited to sell only the products or services listed on their agreement. Food & Beverage Vendors are subject to pay the standard percentage rates based on their assigned food & beverage category on all sales less the state of Wisconsin retail sales tax.

Vendor Admission Tickets & Credentials
Wisconsin State Fair has an “All Pay Gate” policy for admission and parking. Reduced rate Vendor Admission Tickets are available to all licensed vendors, additional information on ordering Vendor tickets will be included with the Vendor License Agreement. See Fair Application for admission and parking ticket prices.

Licensed vendors for the Wisconsin State Fair may purchase discounted admission tickets by clicking the link below beginning in May. You will need to enter the password you received with your vendor license agreement from the State Fair Vendor Services Department.

Click here to purchase tickets

Contact Us

Questions about the above information? Call us at 414-266-7040 or email us at exhibitorservices@wistatefair.com and we’d be happy to answer them for you.

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