Vendor Information

In 2023, the Wisconsin State Fair welcomed a remarkable 1,043,350 Fairgoers to the best 11 days of summer.

Be part of our successful event! With multiple marketplaces featuring hundreds of vendors who provide every imaginable type of food, jewelry, ware, home good and product, the Fair is a shopper’s delight and an ideal place to promote and sell your products. Many of our vendors return every year to display and sell their products and services at this exciting, 11-day event.

To be considered for the Wisconsin State Fair, please follow the process as outlined below.

View of Exposition Center from Above

Prospective Vendor Information

Please review the items below to learn more about what is needed to become a vendor at the Wisconsin State Fair.

New Vendor Selection Process

Thank you for your interest in participating at the Wisconsin State Fair!

The number of new applications received each year is generally greater than the space we have available since the majority of our vendors choose to return each year. Unfortunately, not all applicants will receive a Vendor License Agreement to fill the remaining spaces.

New applicants are selected based on the following criteria:

  • Completed online application (including references and color photos)
  • Uniqueness of product or service, lack of duplication
  • Appearance and professionalism of display in color photos submitted with application
  • Availability of appropriate space
  • References, referrals, experience and/or written recommendations

Selection Process Timeline:

  • Early November:  Application posted and available on wistatefair.com
  • Winter:  Space is allocated to all returning vendors.
  • Winter/Spring:  New vendor spaces are offered as space becomes available.

Selection of new vendors will continue until all available space is filled. If your application is selected, you will be notified immediately, and a Vendor License Agreement will be sent to you.

Submit A Vendor Application

Applications must be filled out completely and submitted via the link provided below. Photos must be emailed to vendorservices@wistatefair.com. Please do not send a deposit. Submitting an application does not guarantee a space at the Wisconsin State Fair.

You will be notified of our decision by May 31, 2024. If you have questions about the status of your application, we ask that you please contact us after June 3, 2024.

All applications are kept on file for 2 years. However, if your application is not selected, we suggest you fill out a new application annually.

Hobbies & Leisure Products

FAQ – Vendor Applications

There’s a lot that goes into becoming a vendor at the Wisconsin State Fair. Please see below for answers to the most frequently asked questions.

Contact Us

Questions about the above information? Please contact us at vendorservices@wistatefair.com or call us at 414-266-7040.

2024-03-15T13:26:09-05:00
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