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Brand Experiences
Unique and exciting mobile brand experiences are popping up throughout State Fair on select days. Check out each of the interactive exhibits for the dates they will be at the State Fair and what you can find at their location.
Camp of Champions
Starting Friday, August 11, stop by the south end of the Lower Cattle Barn to see the Camp of Champions. This exhibit features all of the Grand Champion Drive winners auctioned off in the Governor’s Blue Ribbon Livestock Auction held on Wednesday, August 9. Open from 10am-9pm.
Case IH Tractor Display
There’s no better way to learn about what it takes to be a farmer than from Wisconsin-based company, Case IH. Visit to learn about their mission, see the equipment display, play Wheel of Farming, and more. Located between the Case IH Coliseum and Wisconsin Products Pavilion.
Cattle
Approximately 1,100 dairy cattle and 500 beef cattle are shown by their exhibitors at the Wisconsin State Fair every year. Cattle can be found in the Lower Cattle Barn, Upper Cattle Barns, Dairy Lane Exhibit, Milking Parlor, and Compeer Financial Discovery Barnyard.
Compeer Financial Discovery Barnyard
Families can discover Wisconsin’s diverse and thriving agriculture industry through a variety of engaging activities, live demonstrations, and more. Stop by and see baby farm animals, too! Located in Ag Village, east of the Farm and Family Building on Sue Wetley Court.
Cow-Temporary Art Walk
This year’s Cow-temporary Art Walk encompasses the entire Fair Park! From the legend-dairy Milky Way gathering place to the metal flower gracefully showing its age, spend a little time admiring this quirky and fun artwork to win a prize.
Crazy Grazin’ Day
Come hungry and sample a variety of Fair foods available at more than 30 locations that offer smaller sizes of your favorite items at reduced prices on Crazy Grazin' Day!
Attendance
The 2023 Wisconsin State Fair greeted 1,043,350 guests during the best 11 days of summer! We are excited to celebrate 173 years of tradition during the 2024 Wisconsin State Fair, August 1-11!
Daily Features
There's lots to do at the State Fair besides food and entertainment. Check out all the fun below for Fairgoers of all ages.
Dairy Lane
Fairgoers of all ages will enjoy and learn about Wisconsin’s vibrant dairy industry with these educational and interactive exhibits located in the heart of Ag Village. The Dairy Lane Exhibit is located in the southeast end of the Lower Cattle Barn.
